Media network to manage beverage company's media account
Dubai, May 27, 2015
As part of their growth endeavors, Lacnor, the beverage arm of the National Food Products Company (NFPC) in the UAE, have appointed PHD UAE to handle their media communications account. The announcement follows a competitive pitch process, out of which PHD was selected based on strategic, innovative and planning criteria.
The remit, which includes all Lacnor milk and juice product lines as well as Oasis water across the MENA region, will see PHD provide a fresh sense of direction for the marketing of all the company's brands. The media agency demonstrated its rigor in planning as well as its ability to come up with out-of-the-box ideas for business solutions. Source, PHD's gamified OS that connects over 3,000 planners across the global network to collaborate on client briefs, made a tangible difference to the proposed communication approach.
"We are extremely happy to be moving forward with PHD as our media partner, since we believe their strategy, tools and analytics, as well as their activation of ideas, are in line with our thinking of where to take our brands in the future," said Sharif Ramadan, Head of Brands at Lacnor. "The entire team conveyed incredible enthusiasm and passion throughout the process. We congratulate them on all the hard work that was presented during the pitch, which has certainly elevated our expectations of what's to come."
"Working with homegrown brands and helping them build their niche in the market is at the core of PHD's offering and as such we are delighted to be working with Lacnor as they enter this massive growth phase," commented Elda Choucair, managing director of PHD UAE. "We have been working on the NFPC's Arla Foods account for over nine years and this appointment is validation of our efforts and initiatives to help brands become future ready."
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About Lacnor:
Lacnor is a part of the National Food Products Company and is the UAE's leader in fruit juice and dairy. Since opening in 1978, the company has grown to become an international brand, now operating in over 30 markets. The range of products includes a wide variety of fruit juice, milk and flavored milk. Lacnor is the first food production facility in the UAE to be recognized for its high quality manufacturing standards and has been awarded the international HACCP certificate of quality.
About PHD:
PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD's philosophy is "Finding a Better Way." PHD is one of the world's fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.
In the Middle East, it first opened in Dubai in 2005, creating a team for Abu Dhabi in 2008 and opening an office in Riyadh in 2010. At the end of 2012, PHD was awarded 20 'Agency of the Year' accolades including Adweek's 'Global Media Agency of the Year', while the Cristal Festival named it Media Network of the Year in 2013. Not only has its philosophy of "Finding a Better Way" proved effective for its clients, which include Arla, Bentley, Hyatt, Mashreq Bank, Porsche and SC Johnson, it has also contributed to PHD being named a Great Place to Work in the UAE four years in a row, ranking third in both 2014 and 2015. PHD is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
FOR MORE INFORMATION, CONTACT:
Ms Rachel Maher
Marketing Director, PHD UAE
T: +971 4 457 4507
E: rachel.maher@phdmedia.com
© Press Release 2015
