Landmark Group gears up for soft opening at Mall of Qatar

Men sit in a coffee shop at Villagio Mall, a popular shopping area in Doha.

Reuters/ Fadi Al-Assaad

02 September 2016
Doha: Mall of Qatar and Landmark Group have signed an agreement that will see the leading retail and hospitality conglomerate introduce some of the world's most beloved brands to Qatar, under one roof.

Landmark Group said its brand store fit-out processes are under way in preparation for the October 29 soft launch. The brands will enhance the mall as a shopping destination by offering trendy fashion apparel, sporting gear, footwear, beauty products and accessories for men, women and children.

"We are delighted to announce that the Group stores will be ready to welcome visitors once we open and we look forward to hosting its brands at Mall of Qatar," said Rony Mourani, General Manager of the mall. "Our aim is to create a super-regional shopping mall that will find its place in the league of the superlative shopping malls of the region."

Santosh Pai, Chief Operating Officer, Landmark Group Qatar, said, "The mall will be a significant addition to the country's retail landscape and we are delighted to be one of its anchor tenants. We are certain that tourists and residents will delight in the concepts we will introduce from October 29."

The Group will showcase 19 of its core brands, including Centrepoint, Max Fashion, Iconic, Reiss, New Look, Koton, Steve Madden, Carpisa, Ecco, Kurt Geiger, Pablosky, Emax, Candelite, Shoexpress, the group's newest home-grown brand, SportsOne, as well as a new fashion brand in Qatar Lipsy. It will also introduce fresh new offerings in casual and fast casual dining, with award-winning brands such as Zafran, Carluccios and GRK- Fresh Greek.

The mall will capture the imagination of the nation as it opens the doors to its 500,000sqm innovative shopping concept with top-notch recreation and leisure options.

The destination will premiere the world's first resident troupe -- offering mall-wide entertainment with 52 weeks of spectacular headline shows on a 360-degree custom developed revolving stage, as well as a multilevel Family Entertainment Complex integrating an international edutainment concept with advanced gaming machines and enthralling rides.

The mall's experience completes with a 19-screen Cineplex inclusive of IMAX's revolutionary laser projection and 12 channel immersive sound system on the region's largest screen.

The cinema will feature the latest 4D projection technology screen, seven VIP screens, an eight-lane bowling alley and in-theatre gourmet food services.

© The Peninsula 2016


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