Singapore - JWT and Leo Burnett dominated this year's MENA Cristal awards, both capturing three Grand Cristal Awards. JWT Dubai won "Agency of the Year" while Leo Burnett won "Network of the Year".
In an unprecedented achievement, JWT Dubai won the Grand Cristal at both the MENA and the European Awards show for their innovative "Stress Ball," which was created for the Friends of Cancer Patients (FOCP) to promote Breast Cancer Awareness.
In addition, JWT won 8 other awards including: Cyber/Fashion: "Le Mall Website", Acres Holding; Promotion/Food: " A Smarties World", Nestle; Promotion/IT: "MOMKEN Deqeqa", Vodafone; Magazine/ Beauty: "Eviction", Johnson & Johnson; Magazine/ Home: "Front Hook Bra", K-Lynn; Outdoor/Ambient: "HSBC New Branch Red Line", HSBC; Corporate/Print: "Terrabiz", Terranet; Film/Food: "The Chunky Boys", Nestlé. For detailed results: MENA Cristal site.
Ramsey Naja, JWT MENA Chief Creative Officer, commented, "This is JWT's second strong year in a row at the MENA Festival, which demonstrates our ability to produce consistent, top-quality creative work for our clients."
The MENA Cristal Festival was started in 2005 to help develop the burgeoning talent within the Middle East and North Africa. It was the first event to bring together all the countries in the region and is now on its fifth year.
This year Richard Pinder, Publicis Chief Operating Officer, acted as Festival President, John Merrifield, and John Merrifield, TBWA APAC Creative at Large, served as Jury President, managing Film, Radio, Outdoor, Magazine and Daily Press Cristal competitions and Roy Haddad, JWT MENA CEO, lead the Corporate and Integrated Jury. The festival had several other honored guests and speakers, including Mikhail Gorbechev.
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About JWT
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT's pioneering spirit enables the agency to forge deep relationships with clients including Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Nestlé, Nokia, Schick, Shell, Unilever and many others. JWT's parent company is WPP (NASDAQ: WPPGY).
Contact:
Amy Mellor
+65 8288 5435
amy.mellor@jwt.com
© Press Release 2010
