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Elie Aoun assigned as Ipsos Connect CEO for Middle East, Africa and Pakistan
Brand, advertising and media research combined
Ipsos MediaCT and Ipsos ASI, the two specialized Worldwide Business Lines, merge to form Ipsos Connect, which aims to be the preferred partner for companies to measure and amplify how media, brands and consumers connect through compelling content and great communications.
As the worlds of brand communications, advertising and media become increasingly complex, fragmented and digitalized, Ipsos has made the decision to help its clients better embrace this modern complexity. Ipsos will be connecting the world-class knowledge of both Ipsos ASI and Ipsos MediaCT in brand, advertising and media research, with investment in new approaches and products that will be a better fit to the digital age.
As of January 2016, The Ipsos Connect MENA Cluster, which will group the MediaCT and the ASI business, will be led by Elie Aoun, who will be promoted to CEO Ipsos Connect. Elie will directly report to Yannick Carriou, Ipsos Connect Global CEO and to Edouard Monin, CEO of Ipsos MENA.
Aoun, born in Lebanon, joined Ipsos in 1992 where he commenced his career in Beirut, Lebanon, thriving in the world of PR and Advertising and generating much success for the Ipsos group. One of his many achievements has been his contribution to the expansion of Ipsos into the Middle East and Africa region.
Through the expansion of services in this region, currently more than 900 dynamic full time researchers and specialized research analysts provide Ipsos clients with high value-added analytical and market insight, as well as innovative business related solutions for their markets.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry and first in Middle East and North Africa.
Ipsos has been listed on the Paris Stock Exchange since 1999. With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
© Press Release 2015
