Brand Welcomes Customers to 16th Store amidst Traditional Fanfare

Dubai-UAE: 04 May, 2015 - Home Centre, the region's leading home retailer, announced the official opening of a brand new store in Ajman, its first in the emirate. Spanning 41,000 square feet, the store located at Al Nuameiya is Home Centre's 16th store in the UAE and 81st in its network across the Middle East, North Africa, Levant and Indian subcontinent.  

In line with Home Centre's focus to come closer to customers through penetrating key residential communities, the new Ajman showroom is the third UAE-launch by the concept in recent times, following new openings in Al Ain and Yas Mall, Abu Dhabi in Q4 2014.

A ceremonial ribbon cutting ceremony marked the opening of the new Ajman store that was graced by Jon Jagtiani, Director, Home Centre and Ibrahim Askar Ismail Al-Askar, Home Centre's UAE sponsor. Performances by a traditional Oud player added ambience to the event that included a henna artist, balloon benders and face painters engaging with customers and kids to create memorable family moments.

Speaking about the inauguration, Mederic Payne, CEO, Home Centre, said: "The UAE has always been one of the key markets for the brand and is a leading contributor to our business. Home Centre is headquartered in the UAE and our buying team takes into account the tastes of the local residents while assembling new collections that reflect best global trends, blended with local aesthetic sensibilities.

"We are happy to come closer to our customers in Ajman and look forward to strengthening our presence to reach our loyal customers across the country. We are equally committed to offering our customers best-in-class product quality, at a strong value-for-money in an international shopping environment."

The Home Centre store in Ajman showcases the brand's newest collection featuring a wide range of classic, contemporary and modern furniture and home accessories.

Launched in the UAE almost two decades back, Home Centre has emerged as one of the flagship retail concepts of the Landmark Group and a leading home shopping destination retailing the finest furniture, furnishings, home accessories, kitchenware and gift ideas at an exceptional value.

-Ends-

About HOME CENTRE: 
Since 1995 Home Centre has been in the business of making homes beautiful. What started with a single store in Sharjah, UAE, is today the region's preferred home shopping destination committed to delivering outstanding value, continuous innovation and exceptional customer experience.

A leading home retailer in the MENA region and India, Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories, bed & bath range, kitchenware and gifting ideas to a wide spectrum of audience. Evolving over the years, in 2010 Home Centre unveiled a reinvented brand identity with a new logo and more contemporary shopping experience. With a wide network of over 80 stores Home Centre occupies 4 million sq. ft. of retail space. In 2015-16 the business is foraying into newer markets and expanding in North Africa and CIS countries.

Reinstating the brand's position in the region, Home Centre has ranked 21st among top brands in the Middle East, in the 2012 Global Brand Simplicity Index. Home Centre has also been conferred the Superbrand status for three years in a row in the UAE (2010-12), Kuwait (2010) and in Jordan (2012) as well. Home Centre India has won the Best Retailer for 2014-15 by Global Innovation Awards (GIA) in Chicago, for the home and housewares category; And has also been awarded the IMAGES Most Admired Retailer of the Year: for the Home & Office Improvement category in 2014.

Visit www.homecentrestores.com for more details and follow us on www.facebook.com/homecentrestores and www.twitter.com/askhomecentre.

For further information please contact:
Debanjana Chaudhuri
HOME CENTRE
Switchboard: +9714 8095000
Email: debanjana.chaudhuri@cplmg.com

Rishi Talwalker
APCO Worldwide 
Dir: +9714 361 3572 
Fax: +9714 388 8001
Mob: +971 55 9548680
Email:rtalwalker@apcoworldwide.com

Anushka Kadam
APCO Worldwide 
Dir: +9714 361 5435
Fax: +9714 388 8001
Mob: +971 55 626 4870
Email:akadam@acpoworldwide.com

© Press Release 2015