Leading car rental company adds 2000 new vehicles to its fleet

Dubai, October 24, 2010: Hertz UAE today announced the record number of 2,000 new car purchases in one year, which are all available for customer hire. Reaching this number, and being the first UAE rental company to do so, ensures that Hertz customers, in both corporate and leisure markets, continue to receive excellent quality vehicles.

The Hertz fleet now has over 8,500 vehicles and leads the UAE market in providing the newest cars to its customers. Hertz are the continuous exception to car rental operators in the UAE by managing replacement cycles of all vehicles on 18 months at the latest, which is at least half the length of most competitors.

This significantly different experience gives customers the latest, safest and most reliable vehicles ranging from saloon cars, luxury sedans, four wheel drives and commercial vehicles.

Nigel Johnson, Managing Director - Hertz UAE said: "We believe customers hiring a car want to drive with confidence with an excellent quality vehicle, the best possible safety and reassurance of great customer service. We want to play our part in driving standards forward in the UAE.

"The product offerings between the car rental suppliers are now clearly starting to polarize. Employee engagement, purchasing the right products for our customers and technological improvements remain an investment priority for 2010, to build on our reputation as market leaders and stay ahead of the competition.

"We are delighted to have reached the 2,000 vehicles purchased milestone, which is a record year for us and, we suspect, for the UAE market as a whole. This is way ahead of expectations and is a result of increased customer demand for the newest and best quality vehicles. We intend to continue this strategy for our customers," he said.

In addition, Hertz has promised all customers a 20 percent discount on new monthly rental bookings in addition to a full tank of fuel absolutely free till the year end. The exciting rental offer from Hertz is despite the 35fils per litre fuel price hike this year.

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About Hertz UAE:
Hertz UAE, part of the Al-Futtaim group of companies, has retained market leadership in the United Arab Emirates in terms of service, quality, and capacity for over 15 years. Significant investments in the company's fleet, infrastructure and personnel have made Hertz UAE the fastest growing car rental and leasing company in the country. The company operates 13 branches throughout the UAE in addition to the purpose built head office facility opposite the Dubai International Airport.

Hertz UAE now has over 8,500 vehicles ranging from saloon cars, luxury sedans, four wheel drives, and commercial fleets. All vehicles undergo a 40-point quality check-up prior to rental and are covered by full insurance and a round-the-clock back up service. Hertz UAE's achievements have been recognised by various awards bodies in recent years such as Business Traveler Middle East Awards, Middle East and North Africa Travel Awards winning titles of Best Car Rental Company - International Brand.

For more information, please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Cell: +971 50 453 7023
Email: lee.j@gmasco.com

© Press Release 2010