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World-leading power event opens its doors with largest show to date as it welcomes its Ruby Anniversary Edition; Partner event Solar Middle East sees 45 per cent YoY increase in exhibitors
Dubai - His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Minister of Finance and Industry of the UAE, has officially opened the 40th Anniversary Edition of Middle East Electricity (MEE) which takes place until 4March, alongside partner event Solar Middle East, at Dubai World Trade Centre.
The increasing global appeal of the three-day event is underlined by Saudi Arabia, Italy, Germany, Turkey and China all posting year on year floor space growth. Furthermore, three new national pavilions from Egypt, Morocco and Czech Republic have also been added to this year's roster taking the total count of the national pavilions to 24.
The US Pavilion has welcomed a number of new exhibitors this year looking to showcase their products, technologies and innovations to the Middle East market, one that is of growing interest according to Peter McKenna, VP Strategic Planning at Kallman Worldwide - organisers of the US Pavilion.
"We are happy to report we have come in 20 per cent larger than last time. In addition to the US companies who have returned with us, we are excited to have 14 companies who are not only new to the show, they are new to the Middle East market. We are eager to introduce them to potential agents, distributors and local business partners at this week's show," said McKenna.
Meanwhile the third edition of Solar Middle East is showing no signs of slowing down. Solar Middle East has witnessed exponential growth as the exhibitor numbers have grown from 59 to 86 this year, a 45 per cent YoY increase. The inaugural edition of the show in 2013 received 4,700 visitors over the three days compared to 5,800 in 2014, a 23 per cent increase in visitor attendance in the first year alone.
Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity, said: "MENA power demand is booming with billions of dollars' worth of investments being pumped into the region's power sector. The substantial growth across the board in our country pavilions isan indication of the lucrative opportunities the region holdsfor the global energy industry."
Day one of MEE has already witnessed a number of significant announcements. Caterpillar has today launched its largest range of electric power products ever - the Cat Compact International product line - for customers in the Middle East, Europe, Africa, Asia-Pacific, South America, and the Commonwealth of Independent States (CIS).
Powered by market-leading Cat diesel engines, Cat Compact International diesel generator sets offer a selection of weather-protective and sound-attenuated enclosures. Each enclosure is manufactured with corrosion-resistant galvanized steel components and finished with scratch- and-rust-resistant powder-coated paint, along with high-grade thermoplastic components.
With today (2 March) dedicated to sustainability, the Green Energy Conference highlighted the urgency and vision in creating sustainable energy solutions, with a focus on combining traditional and alternative energy sources (creating hybrid systems) to minimise the risks inherent with both, and incorporate sustainable energy means.
The Solar Middle East Conference, which takes place on day two of the show, will provide a holistic view of the regional solar industry with a country focus on Saudi Arabia, Kuwait and Jordan.
Finally, day three will feature the first ever conference agenda dedicated to commercial lighting. The conference will discuss major issues such as transitioning to and supporting the LED market in the Middle East, as well as a session on how new sustainability guidelines will be the driving force behind Abu Dhabi's and Dubai's aggressive goals to become smart, sustainable cities.
Middle East Electricity and Solar Middle East 2015 are held under the patronage of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai. Opening times are from 10:00am to 6:00pm daily.
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