21 January 2015
New promotion offers up to 60 days of free social data with a single recharge

Wasel customers can use the recharged credit at their own pace without risk of losing their balance

Abu Dhabi: Etisalat announced today the launch of a new Wasel prepaid promotion, offering free access to Facebook, WhatsApp, BBM and Twitter with every recharge starting as low as AED5. The value-packed Wasel promotion has no conditions attached to usage or expiry of the recharged credit balance, therefore customers do not risk losing their credit.

Social networking is the hottest trend in recent times and continues to grow exponentially in the UAE. A survey conducted with university students in the UAE by two Zayed University professors, James Buie and David Bulla, found that 72 percent of the respondents use social media at least 21 hours a week. Socializing with friends was the main use of social media and communicating with family was the second greatest reason stated by respondents.

Etisalat's new Free Social Data promotion addresses the growing demand of its customers to access social networking apps anytime, anywhere, powered by the country's widest and most reliable 3G and 4G mobile networks.

Khaled ElKhouly, Chief Marketing Officer at Etisalat, said, "Social media is not only helping our customers engage with each other, but also in staying connected with trends and changes in their environment. Our new prepaid promotion is designed to meet customer demand and has unique benefits for them."

"In addition to the free data advantage with every recharge to access social media apps, it gives Wasel customers subscribing to this offer the freedom to use their talk time at their own pace. They will not lose their credit", ElKhouly added.

Subscribers to the new promotion can avail free access to popular social networking apps depending on the recharge value according to Table 1.

Table 1: New Free Social Data promotion

To take advantage of the promotion, customers can easily opt in by dialling *140*3# before their next recharge.

For more information on the new promotion, customers can visit www.etisalat.ae or download Etisalat's mobile app - Etisalat UAE - which is available for free on all mobile platforms.

-Ends- 

Press release issued by Corporate Communication Department - Etisalat

For further media information:
Iyad Al Zou'bi,
Corporate Communications - Etisalat 
Tel +971 2 6182622,
Mobile +971 50 6123568
Email mediaoffice@etisalat.ae or ialzoubi@etisalat.ae 

© Press Release 2015