Dubai, 10 March, 2016

Emirates NBD, a leading bank in the region, has launched Worthy.ae, an online hub for financial and wellbeing content, as part of the banks commitment to responsible banking.

Worthy.ae will inform and educate readers on topics related to saving, smart spending, borrowing, investing and financial planning by addressing four phases in an individuals life when it comes to money: Starting your career, Building your life, Managing your wealth and Retiring.

In line with the banks responsible banking programme, Worthy.ae will offer objective, non-promotional content, written and managed by third-party agencies including Bloomberg Businessweek Middle East, Motivate Publishing and Starcom Mediavest.

Explaining the concept behind Worthy.ae, Suvo Sarkar, Senior EVP & Group Head Retail Banking & Wealth Management, Emirates NBD said, Emirates NBD has always been a strong advocate of greater consumer financial awareness to provide an enhanced and informed banking experience. As part of our commitment toward responsible banking, we have invested in multiple programmes aimed at empowering the customer community to manage their finances wisely and fulfil their financial aspirations. We are certain that readers will find Worthy.ae a very valuable and informative resource.

Over the years, Emirates NBD has worked proactively to inform customers on spending and borrowing wisely and was the first bank in the region to make innovative use of its social media platforms to promote greater understanding of the financial space among the banking population in the UAE. The banks YouTube channel offers over 50 simple short videos on how to bank. In addition, the bank provides up-to-date market data and analyses to customers via its research website and has developed booklets explaining mutual funds, bonds and other investment products in simple consumer language.

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About Emirates NBD
Emirates NBD is a leading banking Group in the region.  As at 31st December 2015, total assets were AED 406.6 Billion, (equivalent to approx. USD 110.7 Billion). The Group has a leading retail banking franchise in the UAE, with more than 220 branches and over 940 ATMs and CDMs in the UAE and overseas.  It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia.

The Group is an active participant and supporter of the UAEs main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For further information, please contact:
Ibrahim Sowaidan
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul
ASDAA Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com

Press Release 2016