Omnicom Media Group agency to drive car giant's performance further
Dubai: Daimler, the world's largest manufacturer of commercial vehicles and producer of luxury cars such as Mercedes-Benz, AMG and Maybach, has retained Resolution MENA for its SEO account in the Middle East. Despite the recent appointment of a new media partner after an international market review, the vehicle manufacturer decided to make an exception in the region for SEO and opted to renew its contract with Omnicom Media Group's specialist digital marketing agency.
The account, on which Resolution MENA started working in March 2014, will be managed out of its Dubai hub and covers SEO campaigns in the GCC and Levant regions. The contract includes working closely with Daimler's website developers to improve online performance and visibility, as well as optimize conversions further. Resolution MENA has already delivered a 107% increase in natural search traffic to their website site in one year.
"Finding the right partner to help you achieve your marketing goals is a complex process, one that involves mutual investments in terms of time and dedication," said Lennart Müller-Teut, Head of Marketing and Communications for Mercedes-Benz Cars at Daimler Middle East & Levant. "We have developed an exceptional relationship with Resolution MENA over the past year and therefore decided to continue working with them in this region. This decision is a testament to the results Resolution MENA has already produced for us and the chemistry in our professional relationship. We are pleased to be able to take our partnership to new heights."
"This announcement comes as validation of our efforts in elevating SEO within a brand's digital marketing and harnessing its full potential to create real business results for our clients," said Resolution MENA's Managing Director, Dimitri Metaxas. "We are very proud to have renewed our relationship with Daimler here in the region and look forward to producing more outstanding work together."
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About Daimler
Daimler are one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG and Mercedes-Maybach, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses.
About Resolution MENA
Resolution Media, an Omnicom Media Group company, is one of the largest digital marketing agencies in the world. Resolution's global network delivers digitally integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing. Resolution leverages the power of technology, data and the agility of real-time media marketplaces to target empowered consumers today and as they change tomorrow. Resolution helps brands better understand consumer behaviors, interests and intent, and turn these insights into smart, ROI producing actions that keep them in front of empowered consumers across media, content and devices quickly and consistently. The company manages more than $1.2bn in media investments, with more than 500 specialists in over 60 offices worldwide. Its Middle East presence, Resolution MENA, was launched in January 2013 through the integration of Omnicom Media Group's performance marketing specialist teams and services. Along with other Omnicom Media Group MENA agencies, Resolution MENA has consistently been named one of the top employers in the UAE, ranking third in both 2014 and 2015. Omnicom Media Group MENA's sustainability practices are being reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI) in 2015.
For more information, contact:
Eric Mirabel
Regional Executive Director - Marketing
Omnicom Media Group MENA
T: +971 4 450 0484
E: eric.mirabel@omnicommediagroup.com
© Press Release 2015
