16 January 2011
Authorised business partner achieves 100% sales growth

Dubai, UAE: DORMA, known for its globally renowned premium access solutions & services, announced today awarding the Outstanding Sales Achievement Award to Al Muhaidib Group for the fiscal year 2009 - 2010.  This is in line with the 100% sales growth that the group has achieved in a span of 3 years of its partnership with DORMA. Al Muahidib's sales achievement was a result of the cooperative, collaborative relationship between them and DORMA.

"The outstanding achievement award is a firm testimony to our industry leadership and continuous innovation toward reaching new frontiers in the premium access solutions & services," said Elie Jaalouki, Sales Manager, DORMA, UAE. "DORMA is pleased to congratulate Al Muhaidib Group for their remarkable achievement for the business year."

The sales achievement was a direct result of the collaborative relationship between DORMA and Al Muhaidib. DORMA's continuous offering of premium products and services combined with Al Muhaidib's ability to meet varying needs of customers through innovative marketing, merchandising and sales strength resulted in record breaking sales numbers.

"This is a momentous occasion and a remarkable milestone for all of us at Al Muhaidib. We are very excited by the tremendous response that we have received from our valued customers. Offering premium product with value -added services ranging from product training to on-site technical services and keeping up with the  promise to deliver quality and performance are the factors that have led us to this achievement" said Faisal Al Majid Al Muhaidib, Managing Director, Al Muhaidib Group.

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DORMA Group
DORMA is a globally active supplier of door technology products and systems. With more than 100 years of tradition behind it, DORMA has developed into the world market leader in door controls, movable walls and glass fittings and accessories. In the automatics segment too, the company is a member of the world elite. DORMA is also a successful player in the security, time management and access control segment and the number one in Germany for emergency exit control and escape route security systems. DORMA maintains major production plants in Europe, Singapore, Malaysia, China and North and South America. With an international workforce of around 6,500 employees, the Group realised sales of €856 million in fiscal 2009/10 (June 30). The DORMA Group headquartered in Ennepetal, Germany, operates on an international scale with 71 wholly-owned companies in 47 different countries.

DORMA in the Middle East
DORMA began making inroads in the Middle Eastern markets in the early 70s. After more than two decades of continuous growth, the company launched a presence in the Middle East with the opening of DORMA Gulf Door Controls FZE in Jebel Ali, Dubai, in 1997. DORMA has 4 companies in the region, 3 in the UAE and one in Saudi Arabia with branches and staff located in a total of 8 cities throughout the Middle East. DORMA's commitment to close customer focus in terms of both product capability and geographical location has remained vigorous throughout. Today, DORMA can boast a truly worldwide network of dealerships, agencies and wholly-owned companies.

DORMA has been actively involved with some of the region's leading innovative projects such as the Qatar Convention Centre, Mall of Arabia (Jeddah), Burj Al Arab (Dubai), Bibliotheca Alexandrina (Alexandria), Emirates Palace Hotel (Abu Dhabi), Burj Khalifa, Abu Dhabi Convention Centre (ADNEC), Dubai Metro, Meydan Racecourse Dubai and various airports including Dubai Airport to name a few.

Press Contacts
Maha Mahdy
Spot On Public Relations
Tel: +9714 3491686;
Fax: +9714 3493245
E-mail: maham@spotonpr.com

© Press Release 2011