Redevelopment to extend retail area to over 1 million square feet and add key new anchor tenants to boost retail and entertainment offering

Dubai, UAE May 16, 2011 - BurJuman announced the start of major renovation works to its North wing, as part of its ongoing commitment to offer retail tenants and customers an enhanced shopping and entertainment experience.

The renovation phases are due to be rolled out over the coming 18-24 months, with initial MEP (Mechanical, Electrical, Plumbing) work commencing immediately and structural work commencing in the last quarter of 2011. The renovation will be carried out in stages to ensure minimal disruption to the mall's normal operational activities during the entire period.

The renovations aim at extending and architecturally unifying the mall's physical space as well as enhancing the shopping and entertainment experience, with the addition of new anchor tenants, including a major grocery store and multiplex cinema.

Key elements include the addition of a fourth floor cinema complex and the extension of the third floor family entertainment area to include an extended food court. Following the renovations, the food court will be doubled in size and link directly to the Pavillion Gardens in the mall's South wing. Several new F&B brands are expected to join BurJuman's current dining offering.

In addition, the mall's north exterior entrance is set to be completely redesigned and an al fresco dining area added to the wing.

Several new luxury, high-street and high fashion brands are expected to join the mall's prestigious retail portfolio, including brands exclusive to BurJuman in the UAE as well as a few exciting regional debuts.

BurJuman's total retail area will be increased to over 1 million square feet from the current 800,000 square feet once the renovation phases have been finalized.

"We have executed a series of extensions and renovations over the years, and each phase has helped enhance our offering and meet the changing needs of our customers and the desires of our tenants. The addition of high-traffic tenants such as a major grocery store and cinema are expected to further drive footfall and round off our current retail portfolio," said Majid Al-Ghurair, President of BurJuman.

"Visitors not only look at malls as places to shop but as a complete entertainment destination. We have planned for some time now to add to our family entertainment offering and the extension of the play area and addition of a multiplex cinema will be a major step in this direction. In addition, new fashion and F&B brands coming on board will offer visitors greater versatility and increased options each time they pay us a visit," he added.

The upcoming renovation plans build on BurJuman's most recent enhancements completed in early 2009, which included the construction of 34,000 square feet of retail and restaurant space on the mall's ground floor, including a redesigned exterior façade, and a direct main entrance from Khalid Bin Al Walid Street and the adjoining Dubai Metro Station.

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About BurJuman:
Located in the heart of Dubai, BurJuman is more than a retail destination - the distinctive landmark comprises over 2.8 million square feet of mixed-use space including the shopping mall, business tower, hotel suites and duplex residences. Known as the residence of high-fashion, BurJuman has one of the finest concentrations of high-fashion luxury brands in Dubai including Saks Fifth Avenue, Louis Vuitton, Dior, Chanel, Hermes, Valentino, Dolce and Gabbana, Versace, Fendi, Emanuel Ungaro, Tod's, Cartier, Van Cleef & Arpels, Tiffany, Just Cavalli, and many more. With over 300 leading high-end and high-street fashion brands mingling comfortably with one another under one roof, BurJuman caters to the elite customers' discerning shopping needs, while a range of dining choices, atrium courtyards, beautiful seating and abundant foliage add to the relaxing shopping experience.

For more information please contact:
Farah Ibrahim
TRACCS
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389
Email: farah.ibrahim@traccs.net

© Press Release 2011