85 % of customers of the new outlet are young couples

Dubai, UAE, 25th December 2010: BinSina Pharmacy has opened its third outlet in Aswaaq, the Dubai based chain of community centres in Al Warqaa.

The new outlet will cater to the needs of the residents living in Al Warqaa and Al Shurooq areas.

Nearly 75 percent of customers of the new pharmacy are locals, of which 85 percent are young couples according to BinSina Pharmacy.

"The BinSina Pharmacy, which has been in operation for more than 45 years, shares the same core values and principles as Aswaaq. As a community-focused chain with a commitment to the development of UAE nationals, we have kept certain parameters in mind in our leasing strategy. BinSina won our endorsement because of its history of customer loyalty and commitment to community involvement," said Mr. Yousuf Sharaf - Deputy CEO of Aswaaq.

Clive Stanley, CEO - Retail Division of Al Khayyat Investments the holding company of BinSina Pharmacy, said: "This is our third outlet in Aswaaq, after Nad Al Hamar and Mizhar. Aswaaq is a distinctive concept in the world of community retailing. Our new pharmacy completes the retail offer and a unique ambience to Aswaaq customers."

Aswaaq is the first of its kind project that operates commercially, while aspiring to boost social interaction in Dubai. Aswaaq looks beyond profits, numbers and figures where all its outlets serve as places where people can interact, share ideas and cultures, and thus get enriched by cross-cultural contact.

The new BinSina branch, managed by top notch pharmacists offers an exciting and contemporary shopping environment providing an extensive range of health and wellbeing products, supported with a wealth information and helpful advice from specialist professional staff.   

The new pharmacy offers health and beauty products ranging from medicines, skincare, products related to personal care and wellbeing.

Aswaaq has been established as part of the Dubai government's drive to boost the development of UAE nationals. BinSina shares this goal where it has a strong commitment to provide employment to Emiratis in all its outlets.

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© Press Release 2010