Manama - BMW invited its customers to experience the 'Joy' of driving at its first ever 'M meets X' driver training session at the state-of-the-art Bahrain International Circuit. More than 100 VIP customers and members of the media took part in the event, in which BMW driving trainers guided attendees through the wide range of driving options on BMW M and X vehicles.
Organized by Euro Motors, the exclusive importer of BMW in the Kingdom of Bahrain, customers benefited from specialized sessions on how to handle M and X vehicles in a variety of different conditions, such as breaking, slalom and cornering. Attendees also enjoyed a unique track driving experience that allowed the drivers to test the limits of their vehicles in a safe and controlled environment.
"The flat and repetitive terrain of city driving here in Bahrain means that many customers have never experienced the true power of a BMW M or X vehicle," said Mike Ellenthorpe, BMW Brand Manager at Euro Motors. "Events such as these allow them to gain a greater appreciation for the technology and innovations that go towards ensuring 'Sheer Driving Pleasure' and further convinces them of the quality built into every BMW in regards to performance, comfort, safety and design."
Guests at the event had the opportunity to drive the full range of new vehicles from 'M', BMW's exclusive, sporty and dynamic sub-brand, including the BMW M3, X5 M and X6 M. They were also able to experience the all-wheel drive 'X' range, including the BMW X5, X6 and recently-launched X1 in situations highlighting the vehicles' on-road and off-road capabilities.
"BMW is not just about aesthetics and design, but driveability based on dynamism, power and performance. Our customers were able to get a better understanding of the full capabilities of the powerful M Series vehicles, the versatility of the 'X' range, and the Joy of driving a BMW, whether on track or road," added Ellenthorpe.
Euro Motors and BMW are committed to promoting road safety through regular BMW Driver Training sessions at world class venues. Furthermore, the brand has increased safety on the roads through the introduction a host of driver assistance technologies such as Lane Change Warning, Lane Departure Warning, Night Vision and Park Assist.
Customers can experience these technologies by booking test drives of the 'X' and 'M' range vehicles with Euro Motors. In addition to having the full range of 'M' vehicles in Bahrain, the importer is set to welcome the all new BMW M5 and BMW 1 Series M Coupe in 2011.
-Ends-
Since 1998, Euro Motors has been the exclusive importer of BMW Group in the Kingdom of Bahrain. A leader in the automotive industry in the Kingdom, Euro Motors' major goal is to provide customers with the finest automotive repair facilities and customer care. Among various services, Euro Motors operate a large fleet of demonstration cars enabling them to offer test drives on 90 percent of Euro Motor's BMW model range.
For more information please contact:
Philippe Leclerq
Marketing Manager
Euro Motors
Telephone: +973-17-750-750 ext (829)
Email: philippe@euromotors.com.bh
Mashael Al Dakheel
Senior Account Executive
d'pr
Tel: +971 (0)50 3496739
Email: mashael@d-pr.ae
© Press Release 2010
