Al Habtoor Motors, the official dealer of MFTBC in the UAE has expanded its regional presence as the Al Habtoor Group's automotive division has been awarded the franchise of Mitsubishi Fuso in the Kingdom of Saudi Arabia.
It is indeed a landmark achievement for one of the UAE's foremost automotive names which plans to establish dedicated state-of-the-art sales, customer and service network for Fuso's customers across Saudi Arabia.
Sultan Al Habtoor, President of Al Habtoor Motors signed the official contract with Marc Llistosella, Head of Daimler Trucks Asia (DTA) and President & CEO of MFTBC
"To us Saudi Arabia poises a great challenge in terms of being a very large and significant market. Our 35 years of experience in the UAE is our solid foundation to now move ahead. We are confident that we will in time achieve the same levels of success and customer satisfaction, which we have achieved in the UAE, we are already in the process of developing our plans to achieve success in the Kingdom of Saudi Arabia," said Ahmed K Al Habtoor, CEO of Al Habtoor Motors.
With the new appointment, Al Habtoor Motors ventures into the region's largest automotive market with one of the leading brands in the UAE. The commercial vehicles have over the years proven their mantle as true workhorses and are an integral part of most businesses. Al Habtoor Motors plans to set up a wide network of Fuso Showrooms, Parts and Service Centre across various cities in KSA to offer its customers high quality sales and customer
The powerful Fuso range of practical medium-duty trucks remain the ideal choice in the core industrial sectors like construction and transportation. Available in various payload options, the Fuso trucks offer greater load capacity and improved manoeuvrability that's changing the standards for medium-duty trucks in Saudi Arabia. Fuso's other vehicles include Canter light-duty trucks and Rosa buses.
"With the appointment of Al Habtoor Motors as a business partner in the Kingdom of Saudi Arabia, we are looking to dramatically drive growth of the Fuso brand in what is currently our second biggest market in the Middle East. We have big expectations of this partnership", said Mr. Roland Schneider, CEO of Daimler Commercial Vehicle's newly established Regional Centre for the Middle East & Northern Africa".
The appointment of Al Habtoor Motors as a representative for Fuso in KSA comes close to the company's phenomenal achievement of registering a 78.7% growth for the Mitsubishi Passenger cars for 2015 YTD in the UAE during the year 2014. Speaking on the landmark achievement Karl Hamer, Managing Director added "Al Habtoor Motors has always focused on efficient marketing and sales along with top-notch customer service, helping the company build a loyal customer base here in the UAE. Which is why, year after year, MFTBC has continued to recognize the efforts of Al Habtoor Motor to sustain the continued growth for Fuso vehicles in the UAE."
"Until now, Al Habtoor Motors focused on building a strong presence in the UAE. Now we're shifting our focus from being a key local player to a regional player. We are looking to extend our business frontiers, at this juncture. Al Habtoor Motors attributes its growth to its entire workforce that has constantly and diligently strived to rise above all challenges to work as a team with passion and dedication, in the process setting new benchmarks for us to grow and thrive. Last but not the least, the decision of the Al Habtoor family to constantly invest in the business and thereby contribute to the overall growth of the UAE, is the secret to the Group's success, we will ensure the same vigour is brought about in our AHM KSA Business " added Karl Hamer.
About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, JAC, Bentley, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles.
About MFTBC
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2014, the company sold a total of about 174,600 vehicles, including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.
For more information, please contact:
Marketing Department; Al Habtoor Motors Co. LLC; Tel: + 971 4 608 4000, Fax: + 971 4 269 2545; E-mail: una@amcuae.com
© Press Release 2015
