15 January 2010
3points received an award at the 56th Cannes Lions International Advertising Festival recently. The agency was rewarded for two of its impressive spots illustrating public awareness campaigns. The first was "Aqim Salatak" (Perform your Prayers) campaign and the other was a campaign which belonged to Abdul Latif Jameel Group, which was aimed at bringing awareness to the society's shortcomings through its "because we love you" corporate social responsibility program. ALJ wanted 3points to promote these qualities through ad films that reminded people that the world needs "Love, respect and appreciation" to go around.
The films produced were of high quality. The ad films had messages including love the warmth of life, respect the pulse of life appreciation is a basis of life. 3points is a Saudi-based organization, run by qualified Saudis. The company has been working in the field of advertising for 10 years and has obtained numerous awards across the Kingdom, the region and the world. The company has branches in Riyadh, Jeddah and Dubai. Recently, it was honored among the top 100 Fast Growth companies in Saudi Arabia.
3points received an award at the 56th Cannes Lions International Advertising Festival recently. The agency was rewarded for two of its impressive spots illustrating public awareness campaigns. The first was "Aqim Salatak" (Perform your Prayers) campaign and the other was a campaign which belonged to Abdul Latif Jameel Group, which was aimed at bringing awareness to the society's shortcomings through its "because we love you" corporate social responsibility program. ALJ wanted 3points to promote these qualities through ad films that reminded people that the world needs "Love, respect and appreciation" to go around.
The films produced were of high quality. The ad films had messages including love the warmth of life, respect the pulse of life appreciation is a basis of life. 3points is a Saudi-based organization, run by qualified Saudis. The company has been working in the field of advertising for 10 years and has obtained numerous awards across the Kingdom, the region and the world. The company has branches in Riyadh, Jeddah and Dubai. Recently, it was honored among the top 100 Fast Growth companies in Saudi Arabia.
© Arab News 2010
