The International Business Excellence Awards recognise du's continued efforts to deliver tangible, sustainable and long term impact in the UAE

Dubai, UAE, 25th May 2017

The International Business Excellence (IBX) Awards recognised du with the prestigious Sustainability and Emerging Markets Award during a ceremony held on May 9, 2017. This year, a record number of firms competed at the third IBX Awards, which recognise business excellence from across the world. IBX lauded the strides du has made in delivering tangible and sustainable impact across the social, environmental and economic pillars in the UAE to deliver not only value but also enhance happiness. The award was presented by Mr. Ali Ibrahim, Deputy Director General, Dubai Economy.

“Since we launched du a decade ago, we have endeavoured to ensure a triple bottom line strategy that delivers to the UAE National Agenda, particularly Expo 2020’s sustainability pillar, and is in in line with global benchmarks. In 2016, we were thrilled to have achieved our highest Gallup Employee Engagement score to date; in addition to this, our third store received LEED platinum certification, and we continued to invest in renewable energy,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du. “The recognition we have received from the International Business Excellence Awards is testament to our sustainability efforts, and only encourages us to continue and amplify the work that we are already doing.”

du has worked tirelessly to ensure a robust sustainability framework within its business, which is entrenched across four pillars – UAE identity, learning, environment and entrepreneurship, with an underlying framework of strong corporate governance towards ethical and transparent operations. du’s last Sustainability Report shows progress across several key areas such as Emiratisation and employee engagement; its customers, by providing value that goes beyond telecommunications services;  environmental impact through transformation of its signal towers; and the community, through a variety of commitments and initiatives including the popular Mawaed Al Rahman initiative organised every Ramadan.

The IBX Awards have quickly evolved into Dubai’s leading international business event, with hundreds of companies from over 20 countries, spanning four continents taking part. Each year the awards offer UAE firms the chance to compete with the best in the world. Dubai Economy have supported the awards through a strategic partnership since the start, helping promote Dubai’s reputation as a centre of business excellence. The IBX Awards are part of a global programme of business recognition designed by Awards International, based on a fully transparent judging process certified by Cranfield University. To win either of the 24 categories, entrants must be scored the highest by a panel of judges made up of local and international business leaders, first for their written entry, then for their finalist presentation.

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About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971559367045
Email: saugat.chatterjee@du.ae  

Layal Dalal
Communications Manager
MSLGROUP
M:+971 55 980 3757
Email: layal.dalal@mslgroup.com  

© Press Release 2017