18 July 2016
A brand new initiative for film fans in partnership with The Dubai International Film Festival (DIFF), AG and ELEQT leading up to the Festival this December

Dubai - The Dubai International Film Festival (DIFF), AG and ELEQT today announced the launch of 'Road to DIFF', a brand new initiative devoted to film fans presenting them with the opportunity to be the first to see some of the year's most exciting new films in style.

A series of the latest Hollywood, Bollywood, Arabic and independent films will showcase in the coming months ahead of DIFF's 13th edition which runs from December 7th - 14th, 2016.

Following every film event, guests are invited to an exclusive VIP and themed event giving them a taste of the glamour and celebration of cinema at DIFF, the UAE's most anticipated event.

'Road to DIFF' will launch at the regional premiere, hosted by the Dubai Film and TV Commission, for the third instalment of the globally renowned sci-fi franchise Star Trek Beyond directed by Justin Lin on July 19th at Novo Cinemas in Ibn Battuta Mall, Dubai.

Film guests will then be invited to an after party hosted at the brand new venues 'Copper Dog' and 'Ramusake' located at the Double Tree Hotel, Jumeirah Beach Residences and sponsored by Sony Mobile MEA. 

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About DIFF
The Dubai International Film Festival (DIFF) is the leading film festival in the Middle East and Africa. Since its inception in 2004, the festival has served as an influential platform for Arab filmmakers and talent at an international level by spearheading the cinema movement in the region. The 13th edition of DIFF will take place from 7 to 14 December 2016. 

For more and updated information about DIFF, please visit www.diff.ae or join DIFF on:

/DubaiFilmFestival

/@dubaifilm

/@dubaifilmfestival

/DubaiFilmFestival

About ELEQT
ELEQT is the social network of the Quintessentially Group. ELEQT is the exclusive social discovery network for the world's trendsetters, in style and business. We bring intimacy, trust and relevance to social networking by offering a high-end audience a trusted platform to connect with their peers around the world and facilitate them to discover fascinating people to meet, things to do, places to go, trends to follow and thoughts shared. ELEQT is a global network and membership to ELEQT is purely invitation-only. 
 
For press information, please contact:
Alicia Ludwig
Email:    DIFF@hkstrategies.com 
Tel:         050 450 3672

© Press Release 2016