The integration secures ekar’s path to become the world's largest personal mobility provider
Dubai, United Arab Emirates: ekar, the Middle East's first and largest personal mobility company, has integrated with CarPro, a state-of-the-art car rental fleet management platform, enabling car rental and leasing companies with over 500,000 rental cars to digitally rent cars via the ekar platform.
CarPro will integrate ekar's Mobility OS natively within its fleet management software, allowing car rental companies to instantly enable vehicles onto the ekar app and benefit from a fully contactless rental process, increased fleet utilization, driver behavior analytics, and real-time vehicle tracking.
Consumers can enjoy new combustible and electric vehicles from economy to premium options. Increasing fleet size also means that an available car is more likely to be around the corner to rent and unlock via carsharing or door-delivered via subscription.
“The car rental industry is going through a transformational phase as a result of the pandemic as tourist and business travel continues to suffer. Car rental companies are now embracing more innovative mobility options, recognizing that traditional rental processes are costly, inefficient, and sub-optimal in a digital world that values contact-free solutions," said Vilhelm Hedberg, Founder of ekar.
“ekar’s integration with CarPro enables car rental tenants to add their rental cars onto the ekar carshare or subscription platform at the click of a button. On average, this produces double the revenue compared to traditional hires. This flexibility optimizes utilization for our partners, opens up renting to otherwise unknown commuter and youth markets, and provides the flexibility to charge lower rates without losing brand pricing identity. The general public benefits from thousands of more cars available for micro or long-term digital rentals,” added Hedberg.
Kieron Chalder, CEO of CarPro Systems, commented, “Our partnership with ekar marks the latest enhancement to the CarPro product suite, as we continue to support rental businesses to optimize their vehicle utilization and adapt to evolving customer demands. The current market conditions have accelerated fleet digitalization, and we are pleased to act as a technology enabler for our partners, giving them the tools they need to remain competitive in a market that increasingly demands flexibility.”
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ekar is the Middle East's first and largest personal mobility company, providing users on-demand access to a network of thousands of carshare and subscription leasing vehicles within its 'Self-Drive Super App.' ekar's vision is to improve the way people consume transportation and is achieving scale by SaaS-enabling car rental and leasing companies via ekar's Mobility OS.
Since its inception in 2016 by its Founder, Vilhelm Hedberg, ekar has grown from a 15-vehicle pilot program with Etihad Airways to a multi-country service used by more than 250,000 customers and booked an impressive 1.33 million trips. ekar was the highest utilized free-floating carshare service in the world in 2019, awarded GCC Car Sharing Providers Company of The Year in 2019 by Frost & Sullivan, Top 5 Startups in 2018 by Forbes Middle East, and Founder Vilhelm Hedberg has been crowned SME Leader of the Year 2018 by Arabian Business.
For more information, please visit www.ekar.me.
CarPro Systems is a leading provider of ERP software solutions for rental, leasing, and mobility businesses worldwide. Over the past 30 years, CarPro’s technology suite has been implemented across hundreds of rental businesses, enabling fleet optimization and operational efficiencies. In 2020, CarPro changed ownership and welcomed new investments centered on product feature enhancement and customer experience. For more information, please visit www.carprosystems.com.
© Press Release 2021
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