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Dubai, UAE: Premier Motors, the official Ferrari dealer in the Emirate of Abu Dhabi, hosted a special preview of the first dedicated showroom in the UAE’s capital for the Prancing Horse brand incorporating its latest corporate identity guidelines.
The showroom now spans nearly 2,000 square metres, over two levels. The interior reflects the new Ferrari global corporate identity, offering a luxurious atmosphere and ensuring a warm welcome and immersive experience into the Ferrari lifestyle.
Raid Abusitta, Vice-President, Ferrari at Al Tayer Motors said: “This new facility will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients in Abu Dhabi. Similar to our Ferrari showroom in Dubai, we have imagined the space to be a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love of the brand and connecting with our knowledgeable team.”
Giorgio Turri, General Manager, Ferrari Middle East continued: “We are really excited to be able have a dedicated facility in Abu Dhabi for our clients. Together with our longstanding partner, Premier Motors, we aim to deliver an exceptional experience to existing and future Ferrari clients. I would like to take this opportunity to thank the Premier Motors’ management for their dedication and investment in the brand over the years and look forward towards many successful years ahead.”
The ground floor of the showroom features a main display area, which accommodates the entire Ferrari range, sitting alongside a spacious client area, where guests can relax in a luxurious lounge with a private coffee bar and a community feel. The Configurator Room is equipped with state-of the art technology and a selection of leather, exterior paint and other options and materials.
Ferrari Approved, the Prancing Horse’s pre-owned certification programme, is also offered through the showroom where a selection of unique pre-owned cars are on show, each having gone through a rigorous preparation process including 190 checks and two-year warranty to ensure world-class quality and performance. Pre-owned Ferrari models are highly sought-after, offering high residual values and timeless designs
The Premier Motors Ferrari showroom is open from 8.00 am to 8.00 pm from Saturday to Thursday.
SF90 Spider
The showroom featured a special display and the UAE unveiling of Maranello’s latest marvel, the Spider version of the SF90 Stradale - the SF90 Spider, marking the first reveal of the car outside Europe.
The car which was unveiled internationally during a dedicated digital event just over a month ago held pride of place in the Abu Dhabi showroom bringing Italian supercar excellence to the UAE. Not only is the car the Prancing Horse’s first production plug-in hybrid spider, but the SF90 Spider also sets new benchmarks for performance, innovation and the thrill of driving, not only for the marque’s range, but for the entire sports car sector.
The new convertible has the same extreme supercar specification and record-breaking performance as the SF90 Stradale, yet also adds further excitement and versatility to the mix, thanks to latest iteration of Ferrari’s signature Retractable Hard Top architecture which first debuted on a mid-rear engined berlinetta in 2011. The SF90 Spider thus represents a fundamental revision of the supercar concept that makes it the ideal car for owners that demand the very pinnacle of Ferrari technology, but still want to experience the joy of open-top driving. For more information on the car SF90 Spider | Ferrari Media Center - English edition.
The SF90 is available for UAE customers to book with a starting price of AED 2,068,000/- prior to customisation.
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About Premier Motors
Premier Motors is the official dealer for Ferrari, Maserati, Land Rover, Jaguar, Ford, and Lincoln, in the emirate of Abu Dhabi. The company’s automotive portfolio also includes Ford Trucks.
Premier Motors’ showrooms are located at Khalidiya and Mussafah in Abu Dhabi, and Senayya in Al Ain, while service and parts centres are in Mussafah and Senayya.
For further information, please visit www.premier-motors.ae . For media enquiries, please contact: Sony Elias, Senior Public Relations Manager, Al Tayer Motors, Dubai, UAE. Tel: +9714 3037515, Email:selias@altayer.com
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© Press Release 2020
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