Dubai, UAE – Monday 29 October, 2018: After 255 consecutive hours of non-stop book sales, the Big Bad Wolf Book Sale Dubai – the city’s first hosting of the world’s biggest book sale – has officially closed its doors.
The sale’s unique 24-hour a day format saw over 150,000 avid readers, bookworms and curious customers descend on the Sound Stages venue in Dubai Studio City over 11 consecutive days to grab books at 50 – 80 percent off regular retail prices.
As UAE residents and tourists flocked to browse and shop from a selection of over three million brand-new English-language books, a dedicated section featuring Arabic books - made available by Qindeel Printing, Publishing & Distribution, the publishing arm of event partner Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) – proved another crowd-puller. The Big Bad Wolf Book Sale Dubai also counted the National Media Council (NMC) and Dubai Production City among its debut partners.
“Bringing the Big Bad Wolf Book Sale to Dubai is the realisation of a long-held dream for both myself and the event founders,” said Mohammed Al Aidaroos, Managing Partner of Ink Readable Books, the sale organiser. “We are appreciative of the unwavering support from our partners and the people of the UAE. Our customers have come from near and far to stock up on books and gifts for the upcoming holiday season.”
With the sale’s huge variety of books in its core children’s, fiction and non-fiction sections, each of which was further filtered down into sub-sections, genres and specialist areas of interest, Al Aidaroos revealed the event’s best sellers.
“Children’s and non-fiction books have proven to be our top-selling genres and we hope to return bigger and better next year with even more books, variety and affordability.”
In addition to making books affordable for all sections of society, the Big Bad Wolf Book Sale Dubai underscored its commitment to give back to the community and cultivate a culture of reading. With sale organisers and event partners donating over 2,000 books to Emirates Red Crescent and Averda through its Red Readerhood Programme, the Dubai Studio City venue also donated 1,000 books to Emirates Red Crescent. Big Bad Wolf Book Sale Dubai customers encouraged by the initiative weighed in by donating a further 3,000 brand-new books bought at the sale. All donated books will go towards benefitting underprivileged children.
With more than 60,000 Arabic books being sold at Big bad Wolf Book Sale Dubai, His Excellency Jamal bin Huwaireb, CEO of MBRF, believes the event has set in motion a unique cultural movement in the UAE.
“This phenomenon grasped the attention of the community in all its segments, drawing them to its vast wealth of knowledge and cultural content across every sector and discipline in both Arabic and English,” said H.E. bin Huwaireb, who also applauded the exhibition organisers for staging an event which further cements Dubai’s status as a leading hub for large-scale international events.
Having seen 150,000-plus bookworms descend on the venue over 11 days, Majed Al Suwaidi, Managing Director of Dubai Production City, added: “The Big Bad Wolf Book Sale has undoubtedly been a tremendous success for our community. Hosting this unique event at our Sound Stages in Dubai Studio City has further established our standing as one of the largest venues in the Arab region. In support of the UAE government’s vision to nurture a culture of reading, and to realise our objective of empowering society with knowledge and innovation, we have provided over 1,000 books to Emirates Red Crescent and Averda through the event’s Red Readerhood Programme.”
Social Platforms
Fans can continue to follow Big Bad Wolf Book Sale Dubai via dedicated social media pages:
● Facebook: BigBadWolfBooks - UAE
● Instagram: BigBadWolfBooks_UAE
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About Big Bad Wolf Books
Known as the world’s biggest book sale, the Big Bad Wolf Book Sale specialises in providing the widest selection of books possible at the lowest possible prices. It offers brand new books at discounts as high as 50% to 80% available 24 hours a day during an event. The primary aim of the book sale is to encourage people of all ages to discover the joys of affordable, accessible reading.
The book sale features a wide range of books across all genres, including fiction and non-fiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.
The Big Bad Wolf Books, the brainchild of founders Andrew Yap and Jacqueline Ng, has been a landmark event in Malaysia since 2009. It has toured across cities in Malaysia and has enjoyed success in Thailand, Indonesia, Sri Lanka, the Philippines, and Taiwain, with plans to continue spreading the word, making reading more affordable around the world.
About The Mohammed bin Rashid Al Maktoum Knowledge Foundation
The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) was launched in May 2007 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. Since its inception, the Foundation has introduced a number of distinguished and innovative initiatives and projects to firmly place Dubai and the UAE on the Arab and international knowledge map, in addition to facilitating the production and dissemination of knowledge and, ultimately, establishing knowledge-centred societies.
Specialising in education, research and entrepreneurship, MBRF launched a host of initiatives, including the Knowledge Summit, the Global Knowledge Index, the Mohammed Bin Rashid Al Maktoum Knowledge Award, the Nobel Exhibition, and the Literacy in the Arab World Challenge, among many others.
The Foundation’s initiatives seek to hone individual skills across many sectors and help people in the Arab world and beyond. MBRF’s projects also look to support sustainable development, prop up educational and knowledge programmes, and boost entrepreneurship.
About National Media Council
National Media Council is a federal authority established in 2006. Its role is to develop a national strategy for the advancement of the media sector that can strengthen the positive image of the UAE and keeping pace with its distinguished status at various levels.
This is in addition to observing the media sector in the country to ensure complementarity of roles to nurture a national media that keeps up with the times, draws on the UAE’s principles and values, and ably disseminates its message, which is based on the principles of moderation, middle path and tolerance.
The Council prepares the regulations, criteria and fundamentals necessary for the licensing and accreditation of media and media professionals. The Council lays down the regulations and criteria necessary to regulate the media and online publishing. It also coordinates with the authorities in the media free zones to put in place a regulatory framework for organizing the relations between them and the Council. The Council also proposes laws and regulations necessary to oversee the practice of media profession.
The Council arranges, through the Emirates News Agency (WAM), media coverage and follow up for all the socio-political, cultural and sporting events at the local and international levels. It disseminates such news through the local media and its external partners. It transmits all the news about the country in Arabic, English and French from 8 am. to 1 am.
About Dubai Studio City
Dubai Studio City, established in 2005, is a regional platform for companies within the broadcasting, filmmaking, media production, and entertainment sectors. DSC is home to regional and global powerhouses, and supports several industry events and activities. With an aim to foster innovation and increase knowledge in the entertainment sector, DSC also provides world-class training opportunities for local and international talent. Previously, the community has also contributed to blockbuster movies such as Star Trek Beyond and Mission Impossible: Ghost Protocol.
About Dubai Production City
Dubai Production City is a leading regional business hub that facilitates growth within the light industrial manufacturing community. Launched in 2003, Dubai Production City also supports key sectors of publishing, printing, packaging, graphic design, new media and exhibitions. It offers a smart infrastructure to its business partners, from state-of-the-art commercial offices, warehouse space and easy accessibility. Dubai Production City is also home to the in5 Media Innovation Centre, a platform that nurtures ideas and businesses to their next phase of growth. The holistic community combines unique businesses, as well as residential, retail and lifestyle offerings.
For Media Enquiries
Please contact the Big Bad Wolf Book Sale Dubai team at Action UAE:
Email: bbwdubai@actionprgroup.com / Tel: +971 4 3902960
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