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Dubai, United Arab Emirates: Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, has outperformed the market in 2017, reaching an impressive 13% of the UAE automotive market by the end of the year.
Michel Ayat, CEO of Arabian Automobiles, commented: “We are proud to have improved our market share position for Nissan in 2017, which reflects the brand’s strong regional presence and the enduring popularity of its dynamic model line-up. We were particularly successful in the crossover and SUV segment, which is a priority for us as it accounts for 38% of the market; while the segment experienced a marginal decline in 2017, Arabian Automobiles achieved exceptional growth of 37% during the same time. This is a testament to the long-standing success of signature Nissan SUVs like the Patrol, as well as the appeal of newer crossovers like the Kicks.”
The brand’s 37% growth in SUV sales was fuelled by the fast-established popularity of the new Nissan Kicks, which entered the market in March 2017 and quickly gained a market-leading position in the small SUV segment. Nissan’s ongoing success in the SUV segment is underpinned by the Patrol, a long-standing customer favourite that continues to strengthen its position as one of the most popular vehicles in the UAE.
Arabian Automobiles has played a pivotal role in positioning Nissan’s success in the UAE. In 2017, the company was recognised with the prestigious ‘Nissan Global Award’ — an accolade that is reserved for an elite group of the world’s best Nissan dealers — and also won ten consecutive top honours at the Nissan GCC Aftersales Annual Conference Awards 2017, where Arabian Automobiles was named the top Nissan national sales company (NSC) in the GCC and Mediterranean for aftersales service.
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About Arabian Automobiles Company
Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With 50 years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50 years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.
Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for ten years in a row.
Across its Dubai and Northern Emirates network, Arabian Automobiles operates:
- 11 new vehicle sales showrooms of Nissan, 6 new INFINITI centers and 4 new vehicle sales showroom of Renault
- 6 certified pre-owned car facilities
- 24Hrs Service Center at Ras Al Khor, Dubai
- Central Logistics Centre at Dubai Industrial City
- 16 service centres
- 90 minute Express Service
- 14 spare parts outlets
- Arabian Automobiles is ISO 9001, ISO 14001 and OHSAS 18001 certified.
