17 August 2015
When Oman exports, Oman prospers

Muscat - With the rise in non-oil Omani exports, Ithraa, the sultanate's inward investment and export promotion agency, has launched an Export Club, with the support of the Oman Chamber of Commerce & Industry and leading businesses from across the country.

The Export Club has been designed to provide local businesses with a network that will help small companies beginto export as well tackle challenges facing current exporters in international markets. 

According to Mrs. Nasima Al Balushi, Ithraa's Director General of Export Development,"Omani exporters face a range of challenges in today's increasingly competitive global market. Some are external, ranging from exchange rates, transport, communication to raw material costs, others are internal, where companies have the opportunity to take the initiative to drive change forward in innovation; design; marketing; training; technology; and logistics. The Export Club has been created to help local non-oil exporters tackle these issues, prosper and grow internationally.I firmly believe that exporting is good for Omani business, good for Omani workers and good for Omani jobs. When Oman exports, Oman prospers."

Oman has many export success stories, where companies are competing globally, not just on price, but by adding value using innovation, higher skills, investment and good business practice to create goods and services that people want to buy. Today, Omani companies are selling goods in over 136 countries, from fibre optic cables, batteries, luxury perfumes, automotive spare parts, marble, furniture to food production.

"We have world class exporters. The challenge for the sector is for more companies to match the performance of the best," said Ithraa's Director General of Export Development.

Mrs. Al Balushi went on to add: "Ithraa has always been on the frontline of international trade, providing practical support and guidance to business at local and international levels.The Export Club will be an invaluable addition to our portfolio of business support services. Indeed, it will providecurrent and potential exporters with a platform to exchange views, keep up-to-date with new developments in a rapidly changing global business environment as well as feedback to government on export bottlenecks and obstacles."

-Ends-

About Ithraa
Founded in 1996, Ithraa is a government-run, ISO and Investor in People certified inward investment and export promotion agency.

We provide a range of support services and information to help domestic and international investors set up in and export from Oman.

Sami Al Asmi
Ithraa
PO Box 25
WadiKabir, 117
Sultanate of Oman
Sami@ithraa.om

© Press Release 2015