Panasonic Marketing Middle East & Africa, the regional headquarters for Panasonic, has announced robust plans for fiscal year 2017 under the leadership of the new managing director, Hiroki Soejima.

As a part of his keynote address at the annual convention in Dubai, Soejima highlighted Middle East as the key growth market for Panasonic and the company aims to attain a double-digit growth in fiscal 2017.

"Over the years Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and business' alike, it has augured well for us," Soejima said.

"Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprints across the region," he added.

Over 80 business associates from 12 countries attended Panasonic's annual convention. The company also showcased its expansive range of products in the Audio Video, Home Appliances, Health & Beauty, Systems Solutions and Communications and last but not the least the Eco Solutions categories.

During the event, Panasonic unveiled an impressive new range of products across categories which included the 65" OLED TV, Urban Audio Music System, Lumix GH5, Meat Grinder, Juicer Blender, Nanoe Hair Dryer NA65, I-Shaper Beard Styler, Premium Flat Glass Refrigerator, Jetstream Air Conditioner, newest models of top load Washing Machines and various business solutions for communication, security & office automation categories.

- business@khaleejtimes.com



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