PepsiCo, the official beverage and snack partner of Expo 2020 Dubai, celebrated the opening of the global event by opening three key pavilions - The Plus (Pepsi and Lay’s), The Bolt (Gatorade) and The Drop (Aquafina) - which will be bringing innovation and sustainable fun to the visitors during the six-month event.
The latest innovations from PepsiCo such as the Aquafina Water Station and Pepsi Go are also open to Expo 2020 Dubai visitors to experience new ways to snack and drink.
PepsiCo said it will offer a first look of pep+ (PepsiCo Positive) in action to visitors of Expo 2020 Dubai through the various experiences included in each pavilion.
The company recently announced pep+, its end-to-end strategic transformation, putting sustainability at the center of how the business will create shared value and growth.
PepsiCo said it is providing Expo 2020 Dubai visitors with positive choices, from Aquafina and Sunbites, and experiences as a testament to how the company plans to bring pep+ to life.
The Plus (located at the Opportunity District) - Two of the biggest brands globally, Pepsi and Lay’s, come together at The Plus pavilion. Building a world of fun, visitors will be immersed in the sights, sounds, colors and tastes of these brands by getting to know flavour profiles from around the globe.
Visitors can learn more about the initiatives that helps build a better tomorrow, such as Lay’s Replay, which showcases how empty chip bags are given a second life and transformed into sustainable football pitches.
The Bolt (located at the Mobility District) - Celebrating anybody and everybody who lives an active lifestyle, the Bolt pavilion is centered around Gatorade and fueling athletic performance through personalization.
Zig-zagging through the iconic Gatorade lightning bolt, the experience explores Gatorade’s history, showcases the science and innovation in every bottle, the athletes that use it and how Gatorade is inspiring consumers to live healthier lifestyles.
The Drop (located at the Sustainability District) - Designed to look like a giant droplet and constructed from 41,000 recyclable aluminum cans. It aims to educate visitors on water sustainability in food and agriculture and inspire individual conservation efforts.
Visitors will not only be immersed in the Aquafina brand experience, but also in PepsiCo’s efforts to help farmers worldwide with sustainable water practices, smart use of water in manufacturing, and the brand’s innovative efforts to reduce, recycle, and reinvent packaging.
Ramon Laguarta, Chairman and CEO of PepsiCo, led the delegation throughout the Expo 2020 Dubai Opening Ceremony, officially inaugurating the three pavilions.
The ribbon-cutting moment marked the official start of the PepsiCo experience at Expo 2020 Dubai, which will see the global brand bring its unique sense of fun to the event while also leading conversations that aim to introduce meaningful change that will address some of the world’s biggest global issues.
"Expo 2020 Dubai will be a hub for innovation, creativity, and cross-industry collaboration, and our amazing PepsiCo pavilions will demonstrate how we are leveraging these capabilities to support our pep+ vision of driving positive outcomes for people, the planet, and our business," remarked Laguarta.
"With millions of visitors coming together from nearly 200 countries across the world, Expo gives us hope that together we can meet our shared challenges and build a more sustainable future for us all," he added.
Laguarta pointed out that the visitors can immerse themselves in the fun and inspiring world of PepsiCo at The Plus, Bolt and Drop pavilions while also learning about the positive changes PepsiCo is making to create more sustainable products and experiences for consumers around the world.
PepsiCo is bringing the latest in sustainable food, beverage and retail experiences to the gala event which will transform the F&B industry, from the way we consume to the way we shop. Through Aquafina and Sunbites, PepsiCo is helping achieve Expo 2020 Dubai’s ambition of delivering the most sustainable World Expo ever.
The recently unveiled Aquafina Water Stations will be available at select locations throughout the Expo 2020 Dubai site, bringing sustainable hydration solutions to visitors.
"Visitors can use their own water bottle or go for the extra convenience of an Aquafina reusable water bottle equipped with a QR code to ensure their drink preference is saved and synced with every machine, ensuring every customized sip is just the way they like it. PepsiCo has also released co-branded Aquafina and Expo 2020 Dubai 100% aluminum, fully recyclable cans," he stated.
According to him, Pepsi Go, the brand’s first unmanned AI-powered store, offers a seamless, contactless check-out experience to the visitors of the future of retail.
The visitors will be able to walk into any of the four available Pepsi Go stores, authenticate their method of payment, grab snacks and beverages from the shelves and simply walk out, he added.-TradeArabia News Service
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