RIYADH, Saudi Arabia – Today, Formula E and Jahez Group announced a new three-year partnership with the Diriyah E-Prix races of the ABB FIA Formula E World Championships, beginning with the upcoming double-header race weekend on January 28 and 29, 2022.
The partnership will incorporate trackside branding at the Diriyah E-Prix and in the Allianz E-Village. Jahez Group will also provide food, beverages, and other kitchen services at the races, accessible to those with general admission to the grandstand area, which will feature paperless cloud-based technology.
The Diriyah street circuit, which wraps around the historic town walls of the UNESCO World Heritage site, will host the opening rounds of Season 8 of the ABB FIA Formula E World Championship. The event includes the 16-race calendar’s only night races, which will be illuminated by low-power LED technology.
Speaking on behalf of the Jahez Group board, Chief Executive Officer Mr. Ghassab Al Mandeel said:
“As far as partnerships go, there’s no better fit for Jahez Group than the Diriyah E-Prix, where similar brand values and approach to excellence, which revolve around being nimble and responsive to highly demanding situations, are shared. E-Prix is constantly innovating through a combination of leading-edge technology and the best talent in the world, and as do our brands, Jahez, Pik, Logi, and Co Kitchens.
The first Diriyah E-Prix in 2018 made history as the first-ever international motorsport event to be held in Saudi Arabia. Formula E is the only all-electric motorsport World Championship with a mission of actively promoting electric mobility and renewable energy solutions, in line with the Kingdom’s Vision 2030.
Jahez Group shares that same relentless drive to meet the demands of the modern world. It does so through innovation and the use of disruptive technologies. The on-demand services of quick commerce and last mile delivery have spawned speedy and efficient platforms for modern, sustainable living, all of which draw inspiration from Vision 2030.
These values have driven success with the core Jahez online food delivery platform, which exceeded 68 million deliveries since it was founded in 2016 and 40 million in 2021 alone.
Carlo Boutagy, founder of CBX and promoter of the Diriyah E-Prix, said:
“There are few partnerships in world sport that reflect the shared values of the brands as well as that of Jahez Group and the Diriyah E-Prix. The commitment to innovate and excite through the latest sustainable technology is clear to see, and the dynamic thinking and speedy delivery for which Jahez Group has become renowned are the key to success on the streets of Diriyah at the Middle East’s only all-electric night race event.”
Alberto Longo, Co-Founder and Chief Championship Officer of Formula E, said:
“This partnership with Jahez Group is the latest evidence of the strong relationship between our series and the people, businesses, and cultural heritage of the Kingdom of Saudi Arabia. Jahez Groups’ commitment to excellence in technology, innovation, and sustainability closely aligns with Formula E.”
Tickets for the Diriyah E-Prix are available now at www.diriyah-eprix.com. Further information about the Jahez Group and its brands is available at www.jahezgroup.com
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About Jahez Group
Jahez Group provides seamless, user-centric experiences using leading-edge technology operated by the brightest minds and the most capable hands in the industry. The Group owns and manages a handful of esteemed companies, chief among which is the Jahez delivery app, a homegrown start-up dedicated to efficiency and convenience. The app, available Kingdom-wide, gained the trust and loyalty of over million customers, over 45,000 delivery partners, and countless couriers.
For more on the Jahez delivery app, visits www.jahez.net
About CBX
CBX is a dynamic global sports promoter, events production house, commercial consultancy, sponsorship management and marketing business. For over a decade, CBX has been at the forefront of developing and delivering motorsport experiences and other high value properties away from the track. In 2018, CBX was announced as the exclusive promoter of the FIA ABB Formula E World Championship in the Middle East which became a watershed moment for the Kingdom of Saudi Arabia, opening its doors to global tourists which led to the country’s first international concert. CBX is fast becoming a thought leader in the business of motorsport and large-scale live events in the Middle East. For further information about CBX, please visit www.cbx.mc
ABB the FIA Formula E World Championship
ABB FIA is the world’s only all-electric FIA Championship and the only certified net-zero carbon sport. It brings dramatic racing to the world's most iconic cities and provides an elite motorsport platform for the most prominent automotive manufacturers, thereby encouraging electric vehicle innovation.
Formula E's network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and a belief in its potential, ever striving to accelerate sustainable human progress and to create a better future for our planet and its inhabitants. www.FIAFormulaE.com
For Formula E media inquiries, please contact - media@fiaformulae.com
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