Saudi Arabia - Abdulaziz Al-Onaizan, CEO of Bank Albilad, said that the Bank's continued strategic sponsorship of the Formula 1 Saudi Arabian Grand Prix stems from its banking leadership and commitment to enriching the customer's experience through innovative banking products that match their aspirations, as is the case with the major events held in the Kingdom.
He emphasized Bank Albilad's pride in its national role in supporting these major events that have a vast audience worldwide.
"Our partnership with the Formula 1 Saudi Arabian Grand Prix for the second year in a row, represented by the Saudi Automobile and Motorcycle Federation (SAMF), reflects our commitment to empowering and enriching the major Saudi sporting events industry, as is the case with our commitment to creating a competitive banking experience for our customers based on technology and innovation," Al-Onaizan added.
"Because the Formula 1 Saudi Arabian Grand Prix has a large local and international audience, it represents an ideal opportunity for Bank Albilad to achieve a number of its banking goals in addition to effective communication with these audiences, as the Formula 1 has a huge base of fans and spectators who enjoy it through live streaming, and this translates to expanding Bank Albilad brand’s base in the financial and business markets, along with promoting knowledge among customers and those interested in Bank Albilad's leading business and innovative banking products," the CEO of Bank Albilad concluded his speech.
This coincided with Bank Albilad's participation as a strategic partner for the Formula 1 Saudi Arabian Grand Prix race, which took place in Jeddah from March 17–19, 2023, and is one of the most important sporting events that draws the attention and follow-up of motor racing fans.
The Bank hosted more than 3,000 public figures from inside and outside the Kingdom, including VIPs, customers, and pioneers interested in motorsports and major events in the Kingdom, in addition to large numbers of free ticket winners during the draw within the country's social media campaign for followers.
To celebrate its strategic partnership with the Formula 1 Saudi Arabian Grand Prix, the Bank introduced competitive financing offers to all customer segments. Such a strategic partnership was represented by a VIP suite at the prestigious Paddock Club, which offers the best sporting hospitality in the world and unique views of the start and finish lines, in addition to the interactive pavilion in the fan area, which offers interactive devices that attract and engage visitors, fans, and challenge lovers.
It is worth noting that the Formula 1 Saudi Arabian Grand Prix race in Jeddah is one of the largest sporting and entertainment events in the Kingdom, where 20 drivers representing 10 teams compete for the driver and constructor awards. The Jeddah Corniche Circuit is the longest street circuit in Formula 1 history, with 16 left turns and 11 right turns, making it the circuit with the most turns in the world.
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