Dubai: Emirates Integrated Telecommunications Company (EITC) is bringing Happiness and Tolerance under one banner with the addition of Tolerance to its Happiness Department – a first for both the country and the UAE telco industry. Under the guidance of Dr Mansoor Habib – the newly appointed Head of EITC Happiness & Tolerance – the revamped department will now include happiness, wellbeing and tolerance under one umbrella.

‘The Year of Tolerance - 2019’

This proud initiative follows the declaration by HH Sheikh Khalifa bin Zayed bin Sultan Al Nahyan, President of the UAE and Ruler of Abu Dhabi, that 2019 will be the ‘Year of Tolerance’ in the wake of the Year of Zayed. It also reflects the company's commitment and continuous efforts towards maximising the comfort and convenience of its employees to attain a unique and positive workplace environment. In addition, through the department, the company aims to empower society and all individuals via targeted initiatives.

Dr. Mansoor Anwar Habib, Head of the Department of Happiness and Tolerance at Emirates Integrated Telecommunications Company, said: “Under the unified scope of the Happiness & Tolerance Department, EITC will actively strengthen its role to honour and reflect the late Sheikh Zayed bin Sultan Al Nahyan’s legacy and strive to fulfil his vision of creating a tolerant society where people from all backgrounds can coexist.”

“By establishing a dynamic corporate culture focused on the promotion of tolerating and accepting others, we will be able to dutifully acknowledge the inspiring visions bestowed upon us by the UAE’s forefathers and eliminate disparities between mind-sets and prejudices that prohibit diversity flourishing within the walls of our organisation,” he added.

‘A Happiness & Tolerance Leader for the UAE’

As an advocate for promoting happiness and tolerance, EITC will be one of the first semi-government companies to fulfil the government’s agenda for the two areas under one unified umbrella.

As an organisation that strongly supports diversity and inclusivity of all forms – which can be seen through the employment of staff from over 70 nationalities – EITC’s newly-created Happiness & Tolerance Department will continue to set the precedent for how companies across the key sectors of the UAE promote diversity in their day-to-day organisational activities.

Since joining du in 2009, Dr. Mansoor Anwar has established two in-house staff clinics and a wellness department. Prior to this, he was the company’s Senior Director - Employee Wellness & Happiness, with a focus on steering wellness programmes to boost employee welfare and productivity.

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About Emirates Integrated Telecommunications Company PJSC (EITC) 
The Emirates Integrated Telecommunications Company PJSC (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC has two telecommunications brands under its umbrella: the du brand was launched in 2007 and serves more than 10 million active subscribers and over 100,000 businesses throughout the UAE; EITC has launched its second brand, Virgin Mobile, the region’s first digital service, in September 2017.

EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates International Telecommunications and the remaining by public shareholders and National organisation. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

© Press Release 2019

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