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Dubai: Building on the plan to achieve $100 million, SPECTRAMI, a leading value-added distributor across EMEA for IT security, data center Infrastructure, niche technologies and data communication networks, has setup an extended base of operations in Turkey.
With this addition, SPECTRAMI is surely but steadily moving towards the vision set by the CEO, Anand Choudha, in which he aims to bring SPECTRAMI among the top Value-Added Distributors in the security arena and niche technologies. This step is taken in line with their expansion plan to cover the EMEA market and comes closely on the heels of their expansion into Germany, and the UK.
The company is already working to on-board new vendor partners that will provide the momentum towards this target to achieve 80% growth in 2018. Leading their operations in Turkey is Gokhan Bas, Territory Manager. He has a great track record of experience in IT and Cyber Security product sales with a demonstrated history of working in the information technology and services industry. Skilled in business planning, IT security solution selling, sales, team building, and management, he is also a strong professional graduated from Istanbul Business School.
“Turkey, like most developed countries, is forming a cybersecurity strategy in the following key areas: operations and cybercriminal cyber security; cybercrime; intelligence activities and cyber-espionage; crisis management; management of Internet and CyberTipline. Cyber awareness in Turkey has also increased dramatically in the past 10 years. SPECTRAMI will help organizations plan and execute an integrated cyber approach to harness the power of information networks to enhance business operations, increase mission performance, and improve customer support, without compromising security or privacy.”
“Turkey has also historically been the crossroads for all trade between Asia and Europe. While those borders are only symbolic in today’s day and age, Turkey as a market is evolving quite steadily. It also provides us the opportunity to service the Eastern Europe region which is seeing significant development as well” said Choudha.
About Spectrami
SPECTRAMI is a pan-EMEA value-added distributor with a local presence in UK, Germany, Austria, Netherlands and the GCC. With headquarters in the UAE, the company boasts an extensive network of worldwide channel partners. Specializing in end-to-end solutions across information security, data center infrastructure and data communication networks, the global distributor assists enterprises to meet regulatory standards on their infrastructure, protect confidential data assets and applications.
With proficiency across sales, marketing, logistics and management, SPECTRAMI’s unique strengths include excellent resources, effective on-ground support and a highly qualified team to identify optimal sales channels and marketing strategies for a product line. Through thriving partnerships with its 100 plus resellers and systems integrators across more than 40 countries in the EMEA market, the value-added distributor ensures a cohesive business model to cater to evolving customer demands across the globe.
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