Strategically located in Andalusia Court, the 2,243sqft showroom offers customers a unique and comfortable shopping experience with its new modern concept and style, making the whole process of buying a mattress fun, interesting and less tedious.
The new showroom is the 11th store for the brand across the UAE and there are plans to open four more showrooms in the first quarter of 2018 that will have the same interiors.
During the opening ceremony, Sundar Rajan, CEO of DFMC, said: "We are very much looking forward to welcoming the residents of the UAE in our showroom. This flagship store with totally new concept and design will act as a window for anyone to experience and choose from our exquisite designs to exclusive beds and bedding accessories which provides a comfortable and tranquil sleeping experience helping you maximise your performance for your daily activities."
He added: "The new location will give all our customers access to a range of mattresses that use the latest and smart technology. King Koil products use high quality raw materials and the mattresses are manufactured using hi-tech machines from Europe and USA. Since its inception in the Middle East, King Koil has launched several revolutionary technologies and concepts to lead the mattress industry."
Customers can see a display of premium products such as Silk Collection mattresses, Star Collection mattresses and adjustable Electra bed products equipped with Ortho protect pocketed spring mattress with a strikingly modern design and advanced technology and specialty bedding accessories ranging from pillows, duvets, mattress protectors, encasements, bed linens and toppers. King Koil mattresses come with a 10 year guarantee.
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