Dubai, United Arab Emirates: Cicero & Bernay Public Relations MENA (C&B) has announced that its former Director of Client Servicing, Tariq Al Sharabi, has been appointed Managing Director. The appointment underpins C&B’s ongoing expansion strategy, in which Tariq has played an instrumental role since 2005. During his twelve-year career with the agency, Tariq has led the team to exceed client expectations by delivering measurable results and ROI, reflecting C&B’s belief in ‘letting the facts do the talking.’

Ahmad Itani, C&B COO said: “Tariq has played an instrumental role in the growth of C&B and the development of our expertise. He is a natural communicator and talented leader, and I look forward to Tariq taking C&B to new heights in his role as Managing Director. We have worked together for more than 10 years, and he has made an indelible mark on the client servicing and capabilities of the agency, and as our industry continues to evolve at a rapid pace I am confident in the direction Tariq will steer C&B.”

Tariq Al Sharabi added: “I have been in the communication industry for over 15 years and for much of that time, C&B has been my home. My main aim has been to unite our team and clients within a spirit of result-driven progress and proactivity, which has allowed us all to thrive in the competitive industry in which we work. C&B started life with four employees and we now have a team of over 40 communication experts from across the globe. It is a privilege to work alongside the C&B team, and going forward we will be continuing to take C&B to the next level together.”

As Managing Director, Tariq will focus on developing C&B’s new business and affiliation opportunities to drive the agency’s growth, while continuing to enhance its client services with innovative solutions that go beyond traditional methods. His mandate is to add value for C&B’s clients as the agency expands both its portfolio and footprint beyond the MENA region.

C&B is an award-winning public relations consultancy and part of The Publicity Network (Publinet), a marketing communication group that also includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and visual content.

About Cicero & Bernay

Cicero & Bernay is an award-winning regional public relations consultancy that provides integrated communication services to some of the most prominent brands operating in the region. Headquartered in Dubai, C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production. C&B’s team of multilingual public relations professionals works alongside a network of affiliates across the MENA region.

We combine traditional public relations approaches with new age media and influencer marketing to deliver results for our clients. ‘Letting the Facts Do the Talking’ underpins everything we do, from making measurable impact on our clients’ businesses through research and insights, to developing innovative ideas and result-oriented campaigns that deliver long-term positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret and Leverage.

For further information about C&B, please visit our website at: http://www.cbpr.me/

© Press Release 2017