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Dubai: To commemorate their successful partnership, Binghatti Beverages and Rauch showcased Rauch-branded products within Binghatti Beverages’ pavilion at Gulfood 2019, the 24th edition of the world’s largest annual food and beverage trade show, which runs this year under the theme “The World of Good, The World of Food”.
Binghatti Beverages and Rauch also held an appreciation signing ceremony in recognition of strong bond between the two partners on Monday 18th February in Binghatti Beverages’ pavilion at the exhibition.
Binghatti Beverages signed a memorandum of understanding (MOU) with Rauch on the 11th of September 2018 to bottle the different Rauch-branded beverage products in Binghatti Beverages’ AED 500 Million high-tech production facility in Kizad, which spans over more than 1 million square feet.
Ever since its foundation in 1919, Rauch remained an Austrian family business for four generations now. The company’s motivated staff members and the constant strife for high quality form the basis for its success, making Rauch not only a family-friendly company, but also one of the leading eco-friendly fruit juice producers in the world. The company aims to combine trends and tradition to offer fresh, natural, and healthy products using eco-friendly and sustainable processes that respect the nature.
Commenting on Binghatti Beverages’ strategic partnership with Rauch, Muhammad BinGhatti, CEO and Head of Architecture at Binghatti Holding said: “Gulfood has always been an excellent platform where distinguished products, partnerships, and achievements are showcased and celebrated. As such, we are proud to commemorate our strategic partnership with Rauch at the world’s largest annual food and beverage trade exhibition, as a standing testament to our dedication to excellence, innovation, and consumers’ fast-evolving wellness and health expectations.”
Dr. Daniel Wüstner, Rauch’s spokesperson, stated: “As a long-lasting and fast growing family company founded 100 years ago, Rauch has always been striving to cultivate relationships with exceptional companies that represent excellence, high quality, and sustainability. We are therefore delighted to commemorate our association with award winning Binghatti Beverages at Gulfood 2019, the world’s largest annual food and beverage trade exhibition. This commemoration strengthens our partnership with Binghatti Beverages, Rauch’s bottling partner.”
Established to provide world-class beverages catering to the unique tastes of the Middle East, Binghatti Beverages focuses on capitalizing on the region’s growing FMCG industry by commercializing the traditional juice flavours ethnic to the Middle East. The fast-growing company invested more than AED 500 Million in its Kizad based production facility with a plot spanning over more than 1 million square feet.
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About Binghatti Beverages:
Binghatti Beverages, the beverage manufacturing arm of Binghatti Holding, was established to provide world class beverages catering to the unique tastes of the Middle East region and Africa. The company focuses on capitalizing on the region’s growing FMCG industry by commercializing the traditional juice flavours ethnic to the Middle East. The fast-growing company invested more than AED 500 Million in its Kizad based production facility with a plot spanning over more than 1 million square feet.
For more information, please contact:
Carmen Rojas
Email: carmen.rojas@binghatti.com
Tel: +971 52 521 3179
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