Dubai: voco™ Dubai, an IHG® Hotel, the first and foremost voco™ Hotel in IMEA announces the appointment of Fady Atwan as Director of Sales and Marketing made effective 1st August 2019. The 471-room hotel on Sheikh Zayed Road rebranded 1st April earlier this year after a comprehensive refurbishment of the property. Different to your everyday stay, voco ™ Dubai represents a world of effortless comfort and convenience, topped with a collection of thoughtful and playful touches that ensure an effortless stay.
Fady Atwan, an Egyptian national with a Bachelor of Commerce, brings with him more than 17 years wealth of sales and marketing experience in the hotel industry. An ambassador of IHG®, he formerly served as Area DOSM for IHG® Abu Dhabi and DOSM of InterContinental Abu Dhabi, where his team was identified for achieving the highest RGI growth in AMEA. Prior to this, Fady held senior sales positions in Dubai for IHG®, and other notable luxury brands across a span of 7 years, earning him numerous accolades.
Fady will now progressively heighten existing and implement new sales and marketing structures aimed at yielding higher profit and growing market share for the property amid these highly competitive times. In his role, he is also responsible for strengthening the hotel's existing partnerships, keeping an eye on new and emerging markets and promoting brand awareness.
Globally, IHG® launched voco™ in June 2018 to strengthen their offer in the upscale segment. In the Middle East, the brand is well suited to both new build and conversion opportunities, focused on high-quality individual and locally branded hotels. This distinctive brand offers owners the ability to drive higher returns through delivering a compelling guest experience and leveraging IHG®’s powerful systems.
voco™ Dubai on Sheikh Zayed Road is placed right at the heart of the city, an area known for its vibrant restaurants, bars and malls, plus its immediate proximity to the financial and exhibition district. Closer to home, guests can chill in the infinity pool, detach at the spa and socialize in the fabulous hotel outlets.
Never mind the image of the stereotypical hotel, the newly refurbished rooms and suites strike a subtle balance between fashionable and homey, with vast windows showcasing terrific scenes of Dubai. Sleeping is believing at voco™ Dubai, with incredible new beds, crisp white linens, perfectly plumped duvets and pillows that guarantee pure comfort. Plus invigorating aerated showers and trendy Aveda amenities add to the overall experience.
Corporate travellers who are familiar with IHG®’s usual perks will be happy to see that there’s an executive lounge, opportunities to earn IHG® Rewards points, plus enjoy original playful and thoughtful voco™ touches.
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© Press Release 2019