Dubai – OMD MENA has been named Media Network of the Year for the second year running, sweeping 26 awards, including five Grand Prix and five gold trophies, across eight competitions.
The award-winning work came from several clients, including Nissan, McDonald’s and Amnesty International. It also cut across several disciplines, such as media, branded content, mobile, promo/activation and integrated, among others. The work is a testament to the collaborative nature of the relationship between OMD and its agency and client partners.
A few days prior, Communicate Middle East magazine crowned OMD as Media Agency and Network of the Year, based on its 2017 awards performance at regional and international festivals.
“The Dubai Lynx Awards are a key parameter of success of our work. The fact that OMD excelled across several disciplines such as direct, media, mobile, interactive and PR, speaks volumes about our relentless focus on innovation, creativity and performance,” said Nadim Samara, CEO of OMD UAE. “I couldn’t be prouder of our dedicated teams who produced successful work for our clients. They more than deserve this recognition.”
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative marketing performance company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the ‘Most Creative Media Agency’ for an unprecedented eleven consecutive years. Among its many global accolades, OMD received the title of ‘Media Network of the Year’ at the 2017 Cannes Lions and ‘Agency Network of the Year’ at the Festival of Media Global in 2015 and 2016. The MENA network was also celebrated as the ‘Media Agency of the Year’ by Campaign Middle East in 2011, 2013 and 2014, and the ‘Most Effective Media Agency in MENA in 2011, 2012, 2014 and 2015, in the Effectiveness Index produced by WARC and Effie Worldwide. OMD was named ‘Agency of the Year’ in 2017 and ‘Network of the Year’ in 2016 at the Festival of Media MENA, in addition to ‘Media Agency of the Year’ at the 2017 and 2018 Dubai Lynx. As part of Omnicom Media Group MENA, OMD’s sustainability practices are being reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI). It has also been named one of the UAE’s top employer six years in a row, ranking second in the Great Place To Work Institute’s survey in 2017.
FOR MORE DETAILS, CONTACT:
Ms Layal Takieddine
Head of Marketing, OMD
Tel: 971 4 450 0411
© Press Release 2018