Merex Investment to expand offerings with licensed precinct at The Beach, opposite JBR

Pavilion at The Beach' to include five new licensed restaurants

Merex Investment to expand offerings with licensed precinct at The Beach, opposite JBR
  • 60,000-square-foot beachside venue slated for launch in Q4 2021

Dubai-UAE: Leading DubaiAsset management firm Merex Investment has announced the planned addition of Pavilion at The Beach opposite Jumeirah Beach Residence (JBR) to its portfolio. The destination operator is currently developing the lavish 60,000-square-foot space with five new licensed restaurants, overlooking the pristine Arabian Gulf, slated for launch in Q4 2021.

The company is re-engineering its destination to better meet the needs of the community and the evolving consumer demands and preferences. The state-of-the-art infrastructure, unique design, and prominent locations of Merex Investments’ destinations, The Beach, City Walk and La Mer, makes the firm a partner of choice for local entrepreneurs as well as regional and global businesses. Pavilion at The Beach come hot on the heels of the successful opening of Bla Bla Beach Club, that offers a unique day-to-night experience.

Shahram Shamsaee, CEO at Merex Investment Group, said: “We’ve thought carefully about the various experiences at The Beach and firmly believe that the launch of this all-inclusive environment further elevates the way visitors enjoy the outdoor destination. We are pleased to bring forward an innovative project to The Beach to reimagine the way visitors enjoy an interactive and elevated experience. In line with the many innovative steps taken by UAE’s leadership, the latest addition to The Beach’s tenant mix will amplify Dubai’s position as a global hub and sought after location for work, life and play.”

The new licensed restaurants include: La Mezcaleria, Café Buur, Akiba Dori, Eataly and Hurricane’s grill.

The enclosed temperature-controlled environment makes Pavilion at The Beach an ideal location for casual dining all year long at any time of day.

Merex Investment is working to support the growth of local and global partners at its lifestyle destinations by building loyal, trustworthy, and long-lasting relationships across communities and industry with the aim of providing an enhanced experience and enriched quality of life.


About Merex Investments

Merex Investment is a joint venture between Dubai Holding and Brookfield Asset Management, formed in 2019 with a focus on creating long-term value for Dubai’s residents and business community. The company, valued at approximately AED5 billion (US$1.4 billion), owns and operates a diversified portfolio of retail assets, including The Beach, City Walk, and La Mer, that span over 2 million square feet and host more than 550 retail, leisure, and entertainment tenants.

The asset management firm’s strategic investments and partnerships re-imagine the way people experience the city, re-engineer the way businesses interact with their customers, and re-think the way urban spaces are designed to create clean, sustainable, happy destinations. Merex Investment is firmly established as a partner of choice for local entrepreneurs as well as regional and global businesses.

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