Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas, VOX Cinemas, said: "We are extremely pleased to open our VOX Cineplex doors today marking our 12th cinema location and further endorsing our company's milestone 15-year anniversary in the United Arab Emirates. 2015 is a significant year for Majid Al Futtaim and this new takeover is the perfect example of our continuous efforts to build and operate world class cinemas in the Middle East that deliver great moments for everyone every day."
He continued: "In line with our recent announcement of a one billion dirham investment in Majid Al Futtaim Cinemas, the Cineplex launch will assist greatly in achieving our target of attracting a further 50 million guests to VOX Cinemas in the next three years. Our openings this year at The Burjuman Centre (Dubai) and Nation Towers (Abu Dhabi) have exceeded expectations. Following our opening at Cineplex, the opening of our flagship Mall Of The Emirates location next month and the next openings in the pipeline for 2015, we will end the year with a 42 per cent increase in cinema screens across our circuit - a significant achievement and one that our team is very proud of."
Commenting on the development, Wasl Asset Management Group CEO, Hesham Al Qassim, said: "The VOX Cinemas brand offers innovative and customer-focused entertainment experiences which we believe will be very successful at the Cineplex. wasl remains committed to providing quality, modern and tailored facilities to Dubai's residents and visitors and we are happy to partner with this leading cinema operator for the reveal of this new and improved Cineplex adjacent to wasl's Grand Hyatt Dubai."
Intending to drive footfall to the new VOX Cineplex, the cinema will undergo a renovation and VOX Cinemas will add many of their popular branded cinema concepts offering avid movie fans the chance to go beyond the confined walls of the theatre and enjoy a complete sensory experience by adding a VOX 4DX screen to the outlet. Customers will also be able to take advantage of VOX Cinemas' 'du Tuesday' offers for the first time at the Cineplex, along with an extensive host of credit and debit card cinema ticket deals. Future plans for VOX Cineplex include a new customised VIP cinema offering to enable guests to avail an enhanced cinema experience in luxurious surroundings.
Weber Shandwick Dubai
Note to the Editor:
The legal name of this company is "Majid Al Futtaim" and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East's most innovative and customer-focused cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 166 screens currently across the region, including 134 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East's largest and most rapidly growing cinema exhibitor. In 2013, the company announced a 750 million dirham investment in cinemas that will see the company expand to operate over 400 screens in 8 countries by 2018.
Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema concepts including its luxury VOX GOLD experience, its VOX Plus premium experience, an immersive VOX 4DX experience, the big screen cinema VOX MAX experience, its myVOX private cinema experience and its 3D cinema experience.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to 'create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 60 hypermarkets and over 70 supermarkets in 13 countries.
Majid Al Futtaim operates 143 VOX Cinema screens and 18 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, Majid Al Futtaim launched Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.
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About Wasl Asset Management Group
Wasl Asset Management Group, one of the largest real estate management companies in Dubai, was established by the Dubai Real Estate Corporation (DREC) in 2008 to oversee the management of its assets and grow its real estate portfolio. Through its three subsidiaries; Wasl properties, wasl hospitality & leisure and dubai golf; wasl operates in various real estate, lifestyle, leisure, hospitality, and business sectors. wasl's main objective is to strengthen Dubai's position as the premier hub to live and work in and at the same time be the ultimate destination for tourists. For further information please visit: www.wasl.ae
© Press Release 2015