MAST Consulting launches CIAA to establish a deeper connect between brands, consumers and its service partners to enhance CX

Customer Intelligence and Analytics App (CIAA) is an exciting and innovative new approach that bridges a need-gap within the market, for an enhanced user experience and transparent engagement between consumers, brands and its service partners, on a single digital platform

MAST Consulting launches CIAA to establish a deeper connect between brands, consumers and its service partners to enhance CX
  • Targeted towards various industries - FMCG, electronics manufacturers, automobile producers & distributors, large enterprises, construction companies and healthcare facilities

Dubai, UAE – MAST Consulting, a home-grown start-up part of the MAST Consulting Group, a UAE-based holding company, has announced the launch of its Customer Intelligence and Analytics App: CIAA. This App has been designed to provide a seamless ecosystem to consumers, as they interact with various brands as well as their service partners.

CIAA creates a strong digital ecosystem in which consumers can easily connect with brands to manage their assets, and also receive post-sales service support. CIAA is an integrated, innovative digital solution, that provides a completely personalized user experience for end consumers.

With the help of CIAA, brands can also monitor the overall performance of their service partners and ensure a higher level of consumer satisfaction. This will help boost the operational efficiency of the brands and service partners while preventing any kind of revenue leakage as they provide their services to their customers in a transparent manner.

On the launch of Customer Intelligence and Analytics App, Abhay Pandey, the Founder of MAST Consulting Group, and CEO of MAST Consulting, said: “UAE is the land of innovation, opportunities and possibilities. At MAST Consulting, our vision is aligned with the larger goals of the UAE government. Our aim is to build an enhanced digital infrastructure for all our clients. Our latest digital innovation, CIAA, helps brands offer excellent customer service, build brand affinity, and align themselves with ‘Towards the Next 50’, as directed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai.”

Powered by analytics and consumer intelligence, CIAA establishes a secure channel for consumers to share their data, provide feedback, and also rate the quality of products and services. This will help brands build the right kind of experience, increase engagement, and learn what their end-users truly desire. It will also help resolve any early warning signs of customer dissatisfaction, thereby enhancing the retention of existing customers. The App will empower brands to create a targeted experience for their customers, across marketing and after-sales service, allowing cross-selling and upselling of new features and benefits, while also providing users with easy access to AMC packages and Warranty details. This will help brands to generate new revenue from existing customers, and to design key product launch and after-sales service strategies, while providing end-users a transparent platform to engage with brands.

“Being a home-grown start up, we understand the needs of UAE based customers. With the launch of our Customer Intelligence and Analytics App, we look forward to connecting customers, brands, and their partners on a single digital solution, which ensures the best user experience for all stakeholders”, added Abhay.

MAST Consulting is a technology advisory start-up and consulting firm, with over 100 clients in the Middle East, the Indian subcontinent, and Africa. It works with several market leaders; including Dubai International Finance Centre (DIFC), Al Futtaim, Dubai Holding, Danube, Panasonic, and Hitachi, among others. MAST Consulting is a part of the MAST Consulting Group, a UAE-based holding company comprising MAST Consulting, MAS Tech General Trading LLC and MAST Advisory Services, together offering a gamut of services across industries, from consulting, to system integration and feasibility advisory.

About MAST Consulting and MAST Consulting Group

A profitable home-grown UAE start-up, with a global footprint, MAST Consulting is a technology advisory and consulting firm headquartered in the UAE, with unique expertise in driving the end-to-end digital transformation of businesses, across sectors.With over 100 clients in the Middle East, the Indian subcontinent, and Africa, and over 80 years of cumulative global experience, MAST Consulting brings best practices from the consulting and the technology world under one umbrella. The company’s client portfolio includes an impressive list of market leaders, namelyPanasonic, Hitachi, DIFC, Al Futtaim, Dubai Holding and Danube, among others. 

MAST Consulting services are crafted to offer Consulting and Advisory Services on Critical Infrastructure and Risk associated functions of the organization, with their service coverage area starting right from IT Infrastructure all the way to Data Center, Business Application and a secure computing environment. The company offers end-to-end solutions to enterprises focused on Digital Transformation , Customer Experience, Enterprise Risk management (People, Process & Technology), Data Center Infrastructure (distributed and hybrid), Cloud adoption, Sustainability governance and more.

The USP of MAST Consulting lies in its ability to help businesses from Concept to Realization – all the way from providing a roadmap to businesses for their digital transformation journey to assisting those that require further support by recommending third party vendors and solutions, as well as helping with the implementation of those solutions. The Services division supports the Consulting practice with managed services, resource augmentation services, strategy, marketing, and advanced analytics, across all major industry verticals.

The company is now also looking to integrate AI-led insights and automation into their solutions, along with launching tech-led convenience services in the B2C and B2B space in the form of MAST DigitALL, MAST B2B, MAST Connect as well as an Insights division.

MAST Consulting is a part of the MAST Consulting Group, a UAE-based holding company comprising MAST Consulting, MAS Tech General Trading LLC and MAST Advisory Services, together offering a gamut of services, from consulting to system integration as well as feasibility advisory. Across industries like automotive, healthcare, construction, FMCG, trading, hospitality, F&B, and more, the MAST Consulting Group of Companies offer quick and effective solutions to enterprises for their varied needs, ranging from resource optimization to identifying and plugging revenue leakage sources; from modernization of the business to driving optimum ROI and result.

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