Expo 2020 is the first World Expo to be held in its 167-year history in the Middle East, Africa and South Asia (MEASA) region. Some 25 million visits are expected, including 70 per cent from outside the UAE.
Its core theme, ‘Connecting Minds, Creating the Future’ and subthemes of Opportunity, Sustainability and Mobility are closely aligned to PepsiCo’s Performance with Purpose2025 Agenda, with its three focus areas of Products, Planet and People.
The signing ceremony was attended by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Expo 2020 Dubai Higher Committee; His Excellency Mohammed Al Shaibani, Director General of HH The Ruler’s Court, Government of Dubai and the CEO and Executive Director of the Investment Corporation of Dubai; Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Expo 2020 Dubai’s Director General; Indra K Nooyi, Chairman and CEO of PepsiCo; Mike Spanos, PepsiCo Chief Executive Officer, PepsiCo Asia, Middle East and North Africa; and Omar Farid, President, PepsiCo Middle East and North Africa.
His Highness Sheikh Ahmed bin Saeed Al Maktoum said: “The increasing world population is straining the planet’s resources, generating an urgent need for more intelligent sources of nutrition, and packaging for snacks and beverages among other solutions. Expo 2020 Dubai is committed to showcasing products and innovations that will help address this global challenge, allowing people to live healthier, more prosperous and sustainable lives.
“Through our partnership with PepsiCo, a company operating at the cutting edge of the F&B sector, we will be able to show millions of people what sustainable F&B will look like in the future, inspire more ideas, while educating visitors on our shared values towards a better world.”
Indra Nooyi said: “We are honoured to be selected by Expo 2020 as the Official Beverage and Snack Partner for this incredible gathering of the global ‘best of the best’ in Dubai. PepsiCo and Expo 2020 Dubai share the belief that we must create a virtuous cycle that can sustain our way of life for the next generation and beyond.
“Together, we will make this event one of discovery – from new foods and beverages, to new solutions to the sustainability challenges that face us today and in the years ahead.”
PepsiCo plans to feature innovative, unique products at Expo 2020 Dubai, in line with the Expo themes of Sustainability, Opportunity and Mobility. The company will use the World Expo to showcase its latest nutrition-driven initiatives, expanding on programmes like ‘helloGoodness’, which shows how convenience, affordability and nutrition will come together in a new way in the future.
PepsiCo will also leverage the collective power of its brands to ensure that Expo 2020 Dubai will reach millions of households globally through cross branding, promotional contests and social media initiatives. Before and during the six-month event, Expo 2020’s logo will be used on packaging for select PepsiCo brands, including Pepsi, Lay’s and Quaker Oats.
PepsiCo took part in the 1964 New York World’s Fair, which was not ratified by the governing body for World Expos, the BIE.
Expo 2020 has now announced 10 Official Premier Partners and two Official Partners. Apart from PepsiCo, they comprise world class brands Accenture, Cisco, DP World, Emirates Airlines, Emirates NBD, Etisalat, Nissan, SAP and Siemens. DEWA and UPS are the Official Partners named so far.
About Expo 2020
Expo 2020 Dubai is guided by the belief that innovation and progress are the result of people and ideas combining in new ways. For six months from 20 October, 2020, Expo aims to bring together 180 countries and millions of people to celebrate human ingenuity: ‘Connecting Minds, Creating the Future’.
- During the six months from 20 October, 2020 to 10 April, 2021, we expect millions of people to visit Expo
- About 70 per cent of all visitors are anticipated to come from outside the UAE – the largest proportion of international visitors in Expo history
- We aim to create and deliver an inclusive and global Expo with more than 200 participants, including nations, multilateral organisations, businesses and educational institutions
- Expo 2020 also has an ambitious volunteer programme, which aims to include more than 30,000 volunteers from a wide range of ages, nationalities, cultures and backgrounds
- The Expo site covers a total of 4.38 sqkm, including a 2 sqkm gated area. It is located adjacent to Al Maktoum International Airport in Dubai South
- Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region
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About World Expos
In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, coalesced to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.
World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation . Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com .
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© Press Release 2018