Egypt and MENA's first virtual platform and exhibition "V Estate Expo" launches on October 20

Ahmed Barakat: Expo One is leading the exhibitions' industry towards digitalization relying on top-notch virtual solutions and practices


Sameh Thabet: We are focused more than ever on developing technologies and solutions that will maximize benefit from digital transformation

Cairo, Egypt: In line with the international and local efforts to achieve digitalization, Expo One, the leading exhibitions and events’ organizers, announced launching V Estate Expo on the 12th of October, to be the first virtual real estate exhibition in Egypt and the MENA region set to take place on the 20th of October. The event aims to incorporate highly advanced tech solutions in collaboration with Grand Technology, the leading in tech solutions and systems, enabling the attendees and participants to take part in virtual tours in the projects showcased by the real estate developers.

V Estate Expo represents a promising opportunity for the export of property as it enables developers to present their domestic products and offers to regional and international real estate shoppers. Furthermore, the Expo corresponds to the need of holding real estate exhibitions virtually, considering the restrictions on cross-border movement.

Founder and CEO of Expo One, Ahmed Barakat stated, “Egypt is leading the region by holding the first virtual, high tech real estate hub. The ability to bring several real estate developers virtually under one roof guarantees a simple, easy and safe process for consumers to acquire in depth insights on the latest projects, products and offers by leading real estate developers. Consequently, consumers receive maximum benefits of the digital transformation occurring in several sectors.”

From his side, Sameh Thabet, Founder and CEO of Grand Technology commented, “In light of the digitalization of various sectors, the Expo and the platform come as a great opportunity to market the real estate product in a safe manner. It represents an opportunity to utilize the advanced digital infrastructure in Egypt especially within a sector that relies heavily on 1:1 interactions.”

The Expo aims to reduce the congestion and direct 1:1 interactions available in real estate exhibitions given that they usually witness congestions by potential buyers. The platform consists of a virtual hall combining several real estate developers presenting their products and services to attendees.

Leading real estate developers have shown interest in the Expo as a diverse array of developers have chosen to sponsor it including: Emaar, NEWGIZA, Sodic, Dorra, Marakez, Intertia, OUD, Memaar AlMorshedy, and others.

To deliver the full on ground experience available in regular exhibitions, yet taking it virtually, developers are able to individually interact with shoppers in a safe and private way. Moreover, they can share brochures and leaflets of the different projects ensuring that elements of 1:1 interactions are replicated.

Expo One is a leading events and exhibitions management and organization company with a distinguished record of accomplishment in organizing world-renowned expos and trade delegations. Teaming up with Grand Technology; a pioneer in technology and digital transformations, to bring the latest innovations in the domain to transform a traditional industry into the digital era! “Together we are setting the scene for the future” is the bold statement the two companies are making by launching this outstanding event!

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