ENOC and Emarat add E-PLUS 91 to fuel offering

E-PLUS 91, used for low compression engines, will be available across 44 existing ENOC service stations


Dubai, UAE: ENOC and Emarat today announced the addition of E-PLUS 91 to their diverse range of fuel offerings that include quality grades such as Special ULG 95 and Super ULG 98 in the motor gasoline category.

E-PLUS 91, used for low compression engines, will be available across 44 existing ENOC service stations and 20 Emarat stations to cater to the specific fuel requirements of customers who primarily operate commercial fleets; such as taxi companies, bus fleets, and car rentals and individuals with low compression engines.

ENOC will offer all fuel grades; which include Diesel, Special 95, Super 98 and E-Plus 91 across 22 of its current service stations, and plans to offer customers its full range of fuel offering in all future service stations in the UAE.

Similarly, E-Plus 91 supplements the Emarat fuel offerings of Diesel, Special 95 and Super 98. The 91 octane fuel is currently available at 20 Emarat service stations. The full roll out will be in three phases and the entire Emarat network is expected to be offering E-Plus 91 by the end of the first quarter of 2021.

To meet the demand of commercial fleets, ENOC and Emarat will jointly identify select stations across their retail networks to replace diesel fuel and 98 with E-Plus 91.

While Super 98 has a higher octane that makes it suitable for high-performance petrol-driven vehicles with high compression engines, Special 95 offers excellent performance for all petrol-driven vehicles with medium compression engines.

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “We recognise the importance of providing a diverse fuel offering to meet our customers demand for fuel; for both individuals and commercial fleet operators. The addition of E-PLUS 91 is in line with ENOC’s focus to enhance customer experience and accessibility to a wider range of products.

His Excellency, Ali Khalifa Al Shamsi, Director General, Emarat said: “Expanding our range of fuel offerings to include E-Plus 91 is a step in the right direction. We pride ourselves on delivering products and services according to customer demands and this initiative supports, in particular, our commercial customers as they review business strategies creating leaner, more agile and cost-effective enterprises for the future.”

ENOC and Emarat service stations are staffed by highly qualified, experienced personnel ready to help customers with all their motoring needs, using products that meet the highest international safety and quality standards. All the fuel types are labelled according to their octane level to help customers choose the right fuel for their engine type.

ENOC Group currently operates 147 service stations reaching an estimated 90 million customers each year. All of ENOC’s future service stations will offer customers all three gasoline fuel grades. ENOC plans to increase its UAE footprint to 192 service stations by the end of 2021.

Emarat has ambitious expansion plans for 2021 and will open 30 new stations in Dubai and across the Northern Emirates. Future service stations will offer E-Plus 91 as standard. Emarat continues to increase its network of innovative convenience stores, catering to customer requirements of modern service stations, by introducing a contemporary range of fresh and healthy items. In addition, plans to expand the Café Arabicca range with specialty coffee options are underway.


About ENOC Group:

ENOC Group (Emirates National Oil Company) is a leading integrated international oil and gas player operating across the energy sector value chain. As a wholly owned entity of the Government of Dubai, and integral to the Emirate’s success, ENOC owns and operates assets in the fields of exploration & production, supply & operations, terminals, fuel retail, aviation fuel and petroleum products for commercial & industrial use. The Group’s general business operations includes automotive services, non-fuel F&B retail and fabrication services. Servicing thousands of customers in over 60 markets, the Group employs a multi-national workforce of over 11,000 employees and is deploying its world-class customer service, latest innovations and technologies and best practices to empower the UAE’s social and economic development. For further information, please visit: www.enoc.com 

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