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Muscat. Oman’s favourite fresh and frozen chicken brand, Dhofar Poultry Company, has announced its participation at the Gulfood 2021, the world’s largest annual food, beverage and trade exhibition, being held in Dubai, United Arab Emirates, from February 21-25. Celebrating 25 years of its existence, Dhofar Poultry has carved a niche for itself in the market, constantly innovating to suit the varying demands of a dynamic consumer base. Today, the brand boasts of an extensive portfolio of fresh and frozen chicken products while maintaining the same level of quality, taste and hygiene standards, that its customers have been familiar with over the years.
With its state-of-the-art processing facility and farms in Salalah, Dhofar Poultry is a leading supplier of superior quality natural chicken in Oman, and other GCC countries. The company now plans to enter into newer markets, with an enhanced and diversified portfolio of products.
The brand will be present at stand No. R-G32, Sheikh Rashid Hall, Dubai International Convention and Exhibition Centre, with representation of senior officials and team members from the company.
Commenting on the participation and confirming his personal presence at Gulfoods 2021, Salim bin Taman al Maashani, CEO of Dhofar Poultry Company, said, “With the growing demand for superior quality, slaughtered-by-hand as per Islamic Shari’a and naturally-fed chicken in markets such as the UAE, Bahrain and Qatar, Dhofar Poultry has put in intensive measures to customize products and packages to suit varying customer needs. Our recent entry into UAE marks a new phase of expansion for the company, and we are committed to invest and grow not only in Oman but other GCC markets as well, through well-established categories such as fresh and frozen whole chicken, chicken parts and value-added products.”
Oman’s home-grown chicken brand has successfully established its presence in the organised market in this sector with over 100 products across various segments including fresh products from whole and sliced chicken with different weights and types, in addition to products of additional value. The brand enjoys leadership in products such as Chicken Lollipop, and Chicken feet in Oman. The popularity of the brand has grown so much over the years that the brand now sells its products at leading hypermarkets like Lulu in UAE and Mega Mart Qatar.
Poultry farming is considered a vital economic activity that contributes towards achieving food security in the Sultanate of Oman. DPC’s growing figures and expanding market share over two decades have proved its success while its forecasts for the years ahead are a reflection of the company’s unfaltering ambition to be a key contributor in the sector.
About Dhofar Poultry Company
Established in 1996, Dhofar Poultry Company SAOG (DPC), Oman, is a pioneer in the organized corporate sector engaged in poultry farming, processing & marketing of fresh & frozen whole chicken, as well as portions, in Oman and UAE.
Strategically located in Salalah, DPC is well reputed for its wide ranging, superior quality chicken products and offerings. DPC chickens are reared naturally in the company’s own farms under strict hygienic conditions, with pure vegetarian feed. The quality birds are processed and slaughtered to ensure "Halal" as per Islamic rites, guaranteeing customers 100% Halal meat.
Today, DPC’s operations span 48 modernized EC Poultry houses, a State-of-the-Art Hatchery, the latest processing machinery and equipment and a nation-wide supply chain network, including hypermarkets, supermarkets, specialty restaurants, food service segments and others. The company also exports to UAE, Qatar and Bahrain.
© Press Release 2021
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