· 240 government officials trained
Dubai, United Arab Emirates - As part of its on-going efforts to protect the rights and safety of consumers, Al-Futtaim Motors, leader in sustainable mobility since 2008 and exclusive distributor of Toyota and Lexus in the UAE, conducted, in partnership with government authorities, 20 raids on counterfeit car part distributors in the first three quarters of this year, resulting in the confiscation of over AED 36 million worth of counterfeit parts.
In order to help raise awareness on the dangers of counterfeit car parts, Al-Futtaim Motors conducted a series of trainings, helping over 240 government officials in Dubai and Abu Dhabi differentiate between genuine and fake Toyota parts and provided the right tools to further educate the public about the importance of using genuine parts.
As part of its public awareness campaign, Al-Futtaim Motors in partnership with the Dubai Police conducted two exhibitions throughout the third quarter at two different shopping malls, to educate the public about the risk involved in using fake car parts, and to help them spot suspicious products sold by unauthorized distributors.
Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors said “Fake parts are not produced by certified manufacturers, hence; they don’t meet any of the safety and quality standards set by the manufacturer. Customers need to be informed of the importance of buying only genuine parts for their vehicles, at authorized dealers, otherwise they could be putting themselves, their loved ones and the public at risk.”
Toyota genuine parts, sold by Al-Futtaim Motors are built to meet the highest in quality standards, thus adding to its quality, reliability and durability.
About Al-Futtaim Motors – Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles.
Al-Futtaim Motors, leader in sustainable mobility since 2008, has been operating the Toyota franchise in the United Arab Emirates for over 6 decades. In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Motors introduced Camry electric hybrid in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.
In 2016, Prius, the world’s most popular hybrid electric car for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets.
2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like.
While the Yaris Hatchback monopolises the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry, Avalon and Aurion. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza. The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front engine rear wheel drive Toyota 86. www.toyota.ae; Social Media Handles: ToyotaUAE
© Press Release 2017