- ADIB is determined to break through the sales model, making good use of technology to bring new banking experience to customers
Abu Dhabi: Abu Dhabi Islamic Bank (ADIB), a leading Islamic financial institution, announced the launch of a pioneering remote sales platform allowing customers to converse with ADIB and apply for personal finance, covered cards, takaful, and other banking products without having to leave their homes.
A first of its kind in the UAE, the platform is equipped with virtual banking tools, including online application and electronic signature services, providing customers with a seamless and convenient banking experience. The platform also integrates virtual communications tools, including video conferencing and real-time screen sharing, to boost collaboration between customers and sales representatives.
Since its launch, over half of ADIB card sales are being conducted on the remote sales platform.
Samih Awadhalla, Head of Retail Distribution at ADIB, said: “In recent months, we have witnessed a strong uptake for digital services with 75% of our customers now enrolled through the bank’s digital channels. In response to this accelerating demand, we have developed a virtual banking sales solution that blends the convenience of an easy-to-use digital platform with a highly personalized service delivered by our team of retail banking experts.”
ADIB has seen a significant surge in customer demand for its digital banking services in 2020. Latest data show that around 94% of ADIB’s banking transactions, including fund transfers, are conducted digitally and 65% of customer updates are made through the bank’s digital channels. In addition, 50% of new ADIB customers have opened their accounts digitally.
The virtual sales platform is the latest addition to ADIB’s suite of innovative solutions allowing customers to access banking services remotely. Previously, the bank introduced a digital booking service, enabling customers to schedule their branch visits ahead of time through the online banking platform and mobile banking app. In addition, customers can virtually update their personal information such as their Emirates ID, Passport, and contact details without having to visit the branch.
ADIB’s efforts to remain at the forefront of digital banking have been widely recognized. The bank was named “Middle East’s Best Islamic Digital Bank” by Global Finance and the “World’s Best Islamic Bank” by FT’s The Banker Magazine.
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About ADIB
ADIB is a leading bank in the UAE with more than AED 124.7 billion in assets. The bank also offers world-class online, mobile and phone banking services, providing clients with seamless digital access to their accounts 24 hours a day. ADIB provides retail, corporate, business, private banking and wealth management solutions. The bank was established in 1997 and its shares are traded on the Abu Dhabi Securities Exchange (ADX).
In the UAE, the Bank has more than 2,000 employees and remains one of the leading banks in the recruitment, development, and promotion of local talent in all the markets in which it operates. The bank has one of the highest Emiratization ratios with approx. 36 percent of the bank’s workforce being UAE Nationals.
ADIB has presence in six strategic markets: Egypt, where it has 70 branches, the Kingdom of Saudi Arabia, the United Kingdom, Sudan, and Iraq.
Named World’s Best Islamic Bank by The Financial Times’ The Banker publication, ADIB has a rich track record of innovation, including introducing the award-winning Ghina savings account, award-winning co-branded cards with Etihad and Etisalat and a wide range of financing products.
For media information, please visit www.adib.ae or contact:
ADIB
Radwa Shehab
Head of External Communications
Direct: +971 2 6910169
Brunswick Group
Sarah Abdelbary
Account Director
Direct: +971 2 234 4600
© Press Release 2020
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