Dusoul opens new boutique at Mall of the Emirates

Dusoul, an affordable luxury brand of the Dhamani Group, has opened its boutique at the iconic Mall of the Emirates in Duba


Dusoul, an affordable luxury brand of the Dhamani Group, has opened its boutique at the iconic Mall of the Emirates in Dubai, aimed at serving fashionistas with its line of jewellery designs & celebrity endorsed international brands.

Dhamani Jewels Group chief executive officer and managing director, Amit Dhamani, said that the UAE, and Dubai in particular, has been experiencing a rise in demand in the market for bespoke jewellery and 'Dusoul' was created to meet that demand.

"As the undisputed fashion capital of the region, Dubai has been witnessing a growing need for exquisite and affordable local and international brands. In particular, jewellery tops the demand list and Dusoul is poised to meet that demand. We have a collection of carefully selected jewellery pieces at very attractive price points at all Dusoul stores in Dubai," said Amit Dhamani.

Rohit Dhamani, CEO, Dusoul, emphasized the brand's commitment in giving jewellery enthusiasts in the region, quality products and designs, made available at attractive price point which is the statement of the brand – Jewellery with Soul.

"We are proud to be marking yet another key milestone in our journey to bring to the region the finest jewellery collection that fits the dreams and aspirations of the Dubai fashionista. Our pieces are created with longevity and keeping the individual customer in mind. This is what separates Dusoul from the rest - a uniqueness that also enables our customers to stand out from the crowd."

Rohit Dhamani noted that the new store depicts a luxurious yet warm and inviting environment that compliments the stunning and sophisticated fine jewellery collection. The store's customer experience is enhanced by innovative technology, offering unique and state-of-the-art digital display software, allowing real-time social media interaction between the brand and clients.]

This enhanced customer experience provided by Dusoul was recognized recently and it received 2 prestigious accolades for 'Innovation' & 'Best Retail Store Design'.

As part of its jewellery collection, Dusoul will also feature leading international brands including fine jewellery brands; Bigli, Casato, Lenti Villasco, Moraglione, Palmiero and Giovanni Ferraris, Brumani, a timeless yet contemporary Brazilian brand, and Moiseikin, a statement brand from Russia. – TradeArabia News Service

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