Phillips has 25 years’ experience in the golf and leisure industries, including 14 years in Asia, working with some of sport’s leading brands and organisations.
With a BA Honours degree in media and communications, he spent nearly 15 years working for Sir Nick Faldo as CEO of the Faldo Series. During this period, the six-time Major winner’s non-profit programme grew from seven annual events in the UK to 40 tournaments across 30 countries worldwide for more than 7,000 competitors annually.
As the Faldo Series expanded into Asia, Phillips relocated to Hong Kong in 2005 where he also took up the role of Director of Faldo Design.
Phillips, 45, then joined the Hong Kong Golf Association as CEO in 2013, working closely with the European Tour and Asian Tour on the prestigious Hong Kong Open, as well as overseeing a new commercial direction for Hong Kong golf’s governing body. Since 2016 he has been consulting for Mission Hills in China – the world’s largest golf facility with 22 courses – helping shape the organisation’s international ‘golf and more’ strategy which includes recently-announced partnerships with FC Barcelona, the NBA and the PGA of America.
Phillips said: “Having worked closely with the European Tour since 1999, I am excited to join the team and continue the excellent progress that has been made by the Tour and its key stakeholders in the Middle East for more than three decades.
“The European Tour group has seven events in the Middle East in 2019, as well as the biggest first prize in tournament golf for the winner of this year’s DP World Tour Championship and some of the Tour’s most committed partners, all of which reflects the Middle East’s importance to world golf and the future of our sport.”
Keith Waters, the European Tour’s Chief Operating Officer, added: “The Middle East is a very important region for the European Tour and Tom will add a wealth of experience in international golf strategy and business development to our operation.
“We look forward to working with Tom to build on the strong relationships we have formed in the Middle East over the past 30 years.”
In 2019, there are six tournaments in the Middle East on the European Tour’s Race to Dubai, along with the innovative Jordan Mixed Open, held in April, which combined players from the Challenge Tour, Staysure Tour and the Ladies European Tour.
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About The European Tour
The European Tour celebrates men’s professional golf on a global stage, combining innovation, diversity and world-class golf. In 2019, the European Tour International Schedule will feature a minimum of 46 tournaments in 31 countries, including eight Rolex Series events, all part of the Race to Dubai.
Celebrating the global connectivity of the European Tour and Dubai, the Race to Dubai is a season-long competition to crown the European Tour’s Number One player, an honour which in 2018 went to Italy’s Francesco Molinari for the first time, and which, since 2009, has also been achieved three times by Rory McIlroy, twice by Henrik Stenson, and once each by Lee Westwood, Martin Kaymer, Luke Donald and Tommy Fleetwood.
Since its formation in 1972, the European Tour has witnessed 28 Members celebrate a total of 54 Major Championship titles between them, enjoyed 11 Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour.
The European Tour also manages the developmental Challenge Tour and the Staysure Tour (formerly known as the Senior Tour) which is the men’s professional golf tour for members aged 50 and older.
The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup. In 2018, the 42nd staging of the biennial contest between Europe and the United States of America took place at Le Golf National, France, from September 28-30. Europe were the victors with a score of 17.5-10.5.
The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Dubai Duty Free, Emirates, and Hilton as Official Partners.
© Press Release 2019