On the other hand, Grand Mills Vitamin D Flour is a multipurpose fortified flour that contains 100% of the Total Daily Requirement of vitamin D to help address the UAE’s sunshine vitamin deficiency. Grand Mills Vitamin D Flour will be available across major retailers and hypermarkets throughout the UAE from March 2019 on.
H.E. Eng. Dhafer Ayed Al Ahbabi, Agthia Group Chairman, said, “We are very proud to introduce a number of innovations during the UAE Innovation Month that can positively impact our consumers and the markets where we operate. Our commitment to adding value to customers, shareholders and the wider community remains our number priority.”
Tariq Ahmed Al Wahedi, Agthia Group CEO, said, "Agthia continuously studies the market to identify product gaps that can improve our consumers’ lifestyles. Combining our deeply rooted knowledge of our customers, our continuous drive to integrate science in the food and beverages industry, and our partnerships with various government organizations, has enabled us to introduce groundbreaking innovative products to the UAE and the region.”
Al Wahedi added, “Today marks an important milestone in our journey, where we have taken functional waters a step further with Al Ain Zero Bromate and added vitamin D to a basic commodity like flour to improve the health of the population.”
Dr. Rabih Kamleh, Senior Vice President, Quality Assurance and R&D, said, “Al Ain Zero Bromate water offers people with kidney conditions a hydration solution that avoids bromate completely, tastes like regular water, and is one of the purest drinking applications available today, which also makes it suitable for pregnant women. As for the vitamin D fortified flour, we believe it can help tackle the many issues related to vitamin D deficiency – a cause for concern for people around the world including right here in the UAE and the wider region.”
There are around 1 billion people worldwide that have inadequate levels of vitamin D in their blood. This may increase the risk of a host of chronic diseases. In the UAE, 85% of residents are unfortunately suffering from Vitamin D deficiency/insufficiency.
Vitamin D flour is the second product introduced by Agthia to contain Vitamin D. Last year the Group launched the world’s first and only vitamin D water, Al Ain Vitamin D, with no preservatives, colorants or flavors.
Other products launched by Agthia at Gulfood included Alpin Alkaline, a mineral water rich in alkalizing compounds, Yoplait Lactose Free, a lactose-free fruit yogurt, and Al Ain Water Bag-in-Box (BiB), the first of its kind in the region.
Agthia Group is exhibiting at Gulfood 2019 at HALL 7 - Stands C7-20.
Agthia Group is a leading Abu Dhabi based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. 51 percent of the Company’s shares are held by Senaat (General Holding Corporation), an Abu Dhabi Government entity, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East. More than 4,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: Water (Al Ain, Al Bayan, Alpin Natural Spring Water, Delta, Bambini); Flour (Grand Mills); Animal Feed (Agrivita, Agrivita Marabea); Juices (Al Ain Fresh, Capri Sun); Dairy (Yoplait); Processed Food (Al Ain Tomato Paste, Frozen Vegetable); Ambient and Frozen Bakery (Grand Mills). For more information: www.agthia.com | firstname.lastname@example.org | Tel: 971 2 506 0600.
© Press Release 2019