PHOTO
Dubai: German sports giant adidas recently announced the opening of its third stadium-inspired concept store in the UAE. Located in Dubai Festival City Mall, one of the most popular destinations for dining, lifestyle and entertainment in the UAE, the new performance wear store will offer visitors a one-of-a-kind shopping experience.
A global concept, the 3,154 sq. ft store is inspired by world-class stadiums and offers interactive zones for customers, highlighting several product benefits. Featuring locker-style changing rooms, benches and eye-catching digital screen windows, the shop provides customers with a truly immersive experience.
“We are pleased to launch our brand-new store here in Dubai Festival City Mall, offering shoppers the best possible experience when they walk through our doors,” said Pedro Casado, Director of Retail adidas GCC. “We aim to inspire, innovate and motivate with this exciting new concept and cannot wait to welcome everyone.”
Showcasing popular collections from Performance and Originals to its Young Athlete range, adidas will also present its revolutionary Ultraboost 19; the most innovative Ultraboost ever. Showcasing the future of running, this impressive model gives runners maximum energy return for a highly responsive experience. Reconstructed from 17 pieces to just four cutting-edge components, adidas has reinvented its most iconic running shoe for sports enthusiasts and fitness-conscious consumers alike.
“Dubai Festival City Mall is a one-stop-shop for all visitors and as part of our commitment to offering exceptional retail experiences to our shoppers, we are delighted to welcome the new state-of-the-art adidas store,” said Steven Cleaver, Director, Shopping Centres Dubai, Al-Futtaim Malls. “We believe that the new adidas store will not only offer our customers a unique experience but also support our vision of creating a true retailtainment destination.”
The new adidas store is located at Fashion Walk on the ground floor of Dubai Festival City Mall and joins other athleisure wear brands in the leading shopping complex, including Under Armour, NIKE and Sketchers.
-Ends-
For more information on Dubai Festival City Mall and its offerings, please visit:
Website: www.dubaifestivalcitymall.com
About Dubai Festival City Mall
Dubai Festival City Mall, is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to Dubai’s only IKEA, renowned fashion brands like Zara, H&M, TopShop, Coach, DKNY, Kate Spade and for the first time in the Middle East, luxury Singaporean department store, Robinsons. The dining destination offers iconic waterfront Dining on Festival Bay, 56 restaurants and café, the largest Food Court in Dubai and first to market F&B concepts like Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, a 70,000 sq. ft. family entertainment centre, Fabyland and Festival City’s newest addition the global attraction IMAGINE.
IMAGINE is a two-time record-breaking attraction, which is a spectacular water, laser, light show showing daily on the iconic, Festival Bay. It harnesses the power of light, water, and fire, combined with giant aqua screens, 30 lasers and fountains and surround sound to connect with audiences and produce a show like never seen before. IMAGINE holds the Guinness World Records for the largest water screen projection and the largest permanent projection mapping.
Festival Bay, is the ‘most instagrammable sunset in Dubai’, meets the waters of the historic Dubai Creek. There are over 15 waterfront dining options at Festival Bay, some of which include, Cheesecake Factory, Eataly, Turkish Village and authentic Emirati cuisine at Al Fanar.
Dubai Festival City Mall visitors will discover over 7,000 parking spaces, valet parking services, two taxi ranks, VIP Valet, personal styling, and the traditional dhow cruises.
Festival City Mall has full accessibility via water being located in Dubai Creek Harbour, with RTA Water Taxis departing every hour from Festival Bay.
For more information on Dubai Festival City Mall, please visit http://www.dubaifestivalcitymall.com/
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information, please visit: www.alfuttaim.com
For further inquiries, please contact:
Sara El Niel
T 9714 3304030 E 435
Email: s.elniel@ipn.ae
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
