PepsiCo, a leading global beverage brand, has introduced Pepsi Black, a new Bold Taste, Bold Flavor beverage to countries in the Mena region.
Debuting across major retailers in Saudi Arabia, UAE, Kuwait, Oman, Jordan, Bahrain, Libya and Morocco starting October, Pepsi black is the latest addition to PepsiCo’s growing beverages portfolio.
Available in three flavours - Original Cola, Raspberry and Lime, Pepsi black appears on shelves in new, boldly designed cans aimed at consumers looking for a no-sugar offering without compromising on taste.
Nadim Nakfoor, Mena Franchise general manager and senior vice president, PepsiCo, said: “The launch of Pepsi black is a major moment for PepsiCo in Mena. It’s ultimately all about choice. We’re proud of our rich beverage heritage in this region and with Pepsi black, we’re thrilled to offer our customers new and bold-tasting options.
“As part of our ‘Winning with Purpose’ vision, this innovation represents the latest example of how we’re providing consumers with a variety of lower-calorie beverages. We’re confident that Pepsi black will surprise and delight Pepsi fans looking for that intense taste experience but with zero sugar.”
As part of PepsiCo’s ‘Winning with Purpose’ agenda, PepsiCo is making it easier for consumers to choose lower-calorie options through diverse solutions including category innovation, smaller portion sizes, and clear calorie labelling at point of sale. Additionally, PepsiCo continues to reduce added sugars, sodium and saturated fat across its portfolio.
To celebrate the Pepsi black launch in the region, fans were treated to a live performance by international pop group Now United. The group is comprised of 14 singers and dancers from countries all over the globe including China, Brazil, India and Russia, and formed by successful music entrepreneur Simon Fuller.
The performance is the latest example of the brand’s longstanding track record of supporting emerging music talent and the group takes centre stage in the international “For the Love Of It” Pepsi campaign.
Pepsi black is available in modern trade, traditional retailers and eateries across the region starting from October. Pepsi black is currently available in more than 80 markets around the world. – TradeArabia News Service
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