Emirati firm Seed Group ties up with Silicon Valley start-up

Company looks to cash in on booming robotic process automation industry

The network of city in Dubai,UAE. Image used for illustrative purpose.

The network of city in Dubai,UAE. Image used for illustrative purpose.

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UAE company Seed Group is expanding its intelligent automation business in the Middle East region by partnering with Silicon Valley’s start-up JIFFY.ai.

Under the new agreement, the company, which is owned by the Private Office of Shaikh Saeed bin Ahmed Al Maktoum, will enable JIFFY.ai to reach the right audience, find new potential customers, access top decision-makers in government as well as private sectors and market their products effectively in the region.

Seed Group is looking to cash in on the booming robotic process automation (RPA) industry, which is poised to reach $1.89 billion this year, according to Gartner’s estimates. The intelligent process automation market is also projected to hit $13.75 billion by 2023, according to Markets and Markets.

In a statement, Seed Group said, the new partnership will enable JIFFY.ai to bring its expertise and enterprise process automation platform HyperApp technology to the region, thereby “contributing to the acceleration of the ongoing tech revolution in the Middle East.

“Jiffy.ai is a pioneer in the field of enterprise-grade process automation and their cutting-edge products have been recognise globally. We see a huge potential for their services in the UAE and the Middle East, especially when there is an increased focus on automation and digital transformation,” said Hisham Al Gurg, CEO of Seed Group.

In June 2020, JIFFY.ai announced that it had raised $18 million in series A funding. The new capital is being used for product development and expansion into new markets around the world, the company said earlier.

“The partnership makes JIFFY.ai a part of one of the fastest-growing economies in the world while exploring further opportunities with prospective clients based out of the Middle East, Africa and Asia regions,” Seed Group said.

Seed Group has formed alliances with companies worldwide. Its main goal is to help multinational firms accelerate their “sustainable market entry” and presence within the MENA region.

(Writing by Cleofe Maceda; editing by Seban Scaria)


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