Japan External Trade Organization highlights health benefits of Japanese diet and the use of authentic Japanese ingredients in World Cuisine at Food Tasting Seminar

  • US$ 51 million worth of Japanese food and beverage exports to the UAE in 2016

  • Japanese diet considered one of the healthiest in the world

  • Participating in Gulfood 2017 for the fourth consecutive year with over 40 Japanese food companies supports efforts in increasing food trade business

Dubai, United Arab Emirates, February 15th, 2017

In anticipation of their participation at Gulfood 2017, Japan External Trade Organization (JETRO) hosted a seminar highlighting the healthy Japanese diet, characteristics of authentic Japanese products and the fusion of these ingredients in World Cuisine. Inaugurated by His Excellency Hisashi Michigami, the Consul General of Japan in Dubai, the event provided a platform to promote traditional Japanese ingredients and better explore trade prospects with guests from the food and hospitality industry. Speakers included Mr. Junji Nakao, Director JETRO Dubai and Mr. Masami Ando, Managing Director JETRO Dubai and MENA, with live cooking demonstrations and an in-depth look at the health benefits of Japanese cuisine by self-taught cook, food-writer and author Mrs. Fiona Uyema and the history of genuine Wagyu beef by specialty beef expert, Mr. Tetushisa Hagiwara.

Awareness of Japan’s high-quality and strict safety standards, understanding the nutritional benefits of the Japanese diet and distinguishing between the true flavors of Japanese ingredients were main topics of the event.

Mr. Nakao pointed out that Japanese cuisine is comprised of the freshest ingredients sourced from Japan’s rich volcanic ecosystem and highlighted the agricultural, fishery and other food products available for export to the UAE, “the Middle East food industry is witnessing a growing import of Japanese food products. Last year (2016), exports to the UAE in Japanese beverages and foodstuff were over US$51 million.”

“The popularity of Japanese cuisine and products is evident in the increasing number of Japanese restaurants in the region; there are 200 in the UAE alone. This is not counting the growing number of other restaurants and cuisines that are using Japanese ingredients in their dishes,” continued Mr. Nakao.

The event allowed industry professionals to discover these products first hand. They also sampled traditional Japanese food and international dishes cooked with authentic Japanese ingredients.

“I have personally experienced international dishes that used Japanese ingredients to enhance the flavors of their sauces. This is one of the reasons for this seminar; it is the perfect event to further expand the market’s knowledge about Japanese food and healthy diet. It also provides opportunities to bolster trade prospects. Our successful participation at Gulfood over the past three years has supported our efforts and we are delighted to be participating again in this year’s edition” added Mr. Ando

The Japanese diet is renowned for being one of the healthiest as it adopts a philosophy of having nutritionally balanced meals high in protein and vegetables. Mrs. Uyema showcased healthy dishes and shared her personal experience with using Japanese ingredients in her cooking. Focusing on the famous produce of Japanese Wagyu beef, Mr. Hagiwara went through the history of Wagyu, the importance of having the origin be Japanese for authenticity of flavors and demonstrated how best to cook Wagyu.

Over 40 leading Japanese food companies will be showcasing their products at Gulfood 2017. Visitors will have the opportunity to see and sample varied types of healthy Japanese foods including beverages, confectionaries, vegetables, seafood, Wagyu beef and condiments.

It is worthy to note that in 2013 The United Nations Cultural Organization (UNESCO) added traditional Japanese food to its Intangible Cultural Heritage list and the World Health Organization in 2015 ranked the Japanese as having the longest life expectancy in the world. 

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About JETRO
JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential. Please visit http://www.jetro.go.jp/ for more information.

Media Contact
For more information, please contact BE RELATIONS: 
Housam Shallah – housam@be-relations.ae  ; (+971) 506858046
Maya AlBaradie – maya@be-relations.ae  ; (+971) 4 5542055

© Press Release 2017